A data profile of the people who buy, follow and care about Chocolate in Netherlands — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 2,248,295 people in Netherlands.
The average Chocolate fan in Netherlands is 44.5 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (2.22× the country average).
Demographically, the Chocolate audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Extroversion, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Chocolate fan in Netherlands is more female, around 44.5 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Chocolate profile in Netherlands.
70.2% are female, 29.8% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 44.5 |
| Estimated audience size | 2,248,295 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Chocolate audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
Where the Chocolate audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.98× | |
| 02 | Zuid-Holland | ~700K | 1.41× | |
| 03 | Limburg | ~200K | 1.14× | |
| 04 | North Brabant | ~400K | 1.12× | |
| 05 | Flevoland | ~70K | 1.12× | |
| 06 | Utrecht | ~200K | 0.92× | |
| 07 | Gelderland | ~300K | 0.89× | |
| 08 | Groningen | ~60K | 0.81× | |
| 09 | Overijssel | ~100K | 0.78× | |
| 10 | Zeeland | ~30K | 0.71× | |
| 11 | Friesland | ~60K | 0.70× | |
| 12 | Drenthe | ~40K | 0.62× |
The strongest cross-interests of the Chocolate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Desserts | Food & Beverages | 2.70× | ||
| 02 | Jumbo (supermarket) | Shopping | 2.22× | ||
| 03 | Walking | Sports | 2.22× | ||
| 04 | Etos | Health | 2.02× | ||
| 05 | Internet & Social Media | 2.00× | |||
| 06 | TUI | Travel & Leisure | 1.98× | ||
| 07 | Rabobank | Business & Career | 1.88× | ||
| 08 | Hair products | Beauty & Wellness | 1.85× | ||
| 09 | Hornbach | Shopping | 1.83× | ||
| 10 | Aldi | Shopping | 1.82× | ||
| 11 | Belgium | Travel & Leisure | 1.78× | ||
| 12 | Happiness | Health | 1.75× | ||
| 13 | ABN AMRO | Business & Career | 1.69× | ||
| 14 | Canada | Travel & Leisure | 1.68× | ||
| 15 | Family | Kids & Family | 1.60× | ||
| 16 | HEMA | Shopping | 1.59× | ||
| 17 | Bol.com | Shopping | 1.59× | ||
| 18 | Psychology | Business & Career | 1.59× | ||
| 19 | Kruidvat | Shopping | 1.58× | ||
| 20 | Ziggo | Technology & Electronics | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.68× | |
| Indulgence | JOY | 1.53× | |
| Community Orientation | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.92× | |
| Individualism | JOY | 0.93× | |
| Quality Awareness | PREMIUM | 1.03× |
Chocolate has an estimated audience of 2,248,295 people in Netherlands, concentrated in North Holland and Zuid-Holland.
70.2% of Chocolate fans are female, 29.8% are male, with an average age of 44.5 years.
Chocolate fans show strongest brand affinity for Jumbo (supermarket) (2.22×), WhatsApp (2.0×), and Rabobank (1.88×) over the country average.
Chocolate fans in Netherlands are most concentrated in North Holland (reach ~800K), Zuid-Holland (reach ~700K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Chocolate itself, the audience over-indexes on WhatsApp (2.0×), Rabobank (1.88×), Aldi (1.82×), and Hornbach (1.83×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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