A data profile of the people who buy, follow and care about Pastry in Belgium — modelled from more than twelve digital signal sources. Pastry has an estimated audience of 1,452,014 people in Belgium.
Pastry has an estimated audience of 1,452,014 people in Belgium. 69.9% are female, 30.1% are male, average age 43.5. Top brand affinities: Colruyt (supermarket), Kruidvat, Bakery, Flour, Bpost.
Top brand affinities include Colruyt (supermarket), Kruidvat, Bakery, with strongest over-indexing on Colruyt (supermarket) (1.55× the country average).
Demographically, the Pastry audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
The typical Pastry fan in Belgium is more female, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Pastry profile in Belgium.
69.9% are female, 30.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 43.5 |
| Estimated audience size | 1,452,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Pastry audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 14.0% |
| Italy | 7.7% |
| Japan | 6.7% |
The strongest cross-interests of the Pastry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cupcake | Food & Beverages | 3.01× | ||
| 02 | Sweetness | Food & Beverages | 2.92× | ||
| 03 | Flour | Food & Beverages | 2.88× | ||
| 04 | Cookie | Food & Beverages | 2.56× | ||
| 05 | Confectionery | Food & Beverages | 2.48× | ||
| 06 | Bakery | Food & Beverages | 2.27× | ||
| 07 | Cake | Food & Beverages | 2.17× | ||
| 08 | Snack food | Food & Beverages | 2.07× | ||
| 09 | Candy | Food & Beverages | 2.06× | ||
| 10 | Breakfast | Food & Beverages | 1.92× | ||
| 11 | Desserts | Food & Beverages | 1.82× | ||
| 12 | Tea | Food & Beverages | 1.75× | ||
| 13 | Bpost | Business & Career | 1.68× | ||
| 14 | French cuisine | Food & Beverages | 1.59× | ||
| 15 | Chocolate | Food & Beverages | 1.58× | ||
| 16 | Fruit | Food & Beverages | 1.58× | ||
| 17 | Coffeehouses | Food & Beverages | 1.58× | ||
| 18 | Colruyt (supermarket) | Food & Beverages | 1.55× | ||
| 19 | Fast food | Food & Beverages | 1.51× | ||
| 20 | Kruidvat | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.53× | |
| Early Adopter Mentality | POWER | 1.24× | |
| Pet Ownership | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.93× | |
| Social Media Usage | JOY | 0.99× | |
| Urban Lifestyle | OPEN | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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