Rascasse Audience Intelligence

Fruit Audience in Belgium

A data profile of the people who buy, follow and care about Fruit in Belgium — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 2,132,315 people in Belgium.

#170among Topic in Belgium#25in Food & Beverages

The average Fruit fan in Belgium is 44.7 years old, more female, and lives primarily in Antwerp.

The audience is concentrated in Antwerp, East Flanders, Hainaut.

Top brand affinities include Vegetable, Local food, Organic food, with strongest over-indexing on Vegetable (2.28× the country average).

Demographically, the Fruit audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.

The typical Fruit fan in Belgium is more female, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Vegetable.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Fruit profile in Belgium.

Audience size
2.1M
in Belgium
Gender
63.7%♀
36.3% male
Age
44.7
average years
Country rank
#284
Topic in Belgium
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fruit fans

63.7% are female, 36.3% are male, average age 44.7.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Fruit audience in Belgium
MetricValue
Female63.7%
Male36.3%
Average age44.7
Estimated audience size2,132,315
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Fruit audience in Belgium
Age bracketShare%
16-1910%
20-2917%
30-3916%
40-4922%
50+36%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Fruit audience comes from Belgium.

Worldwide audience distribution share by country for Fruit
CountryShare
United States19.5%
Japan5.8%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Belgium average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fruit audience in Belgium is strongest.

Fig. 05

Top regions by affinity

Fruit fans by region: top regions in Belgium
#RegionReachAffinity×
01Antwerp~300K1.13×
02West Flanders~200K1.12×
03Brussels~200K1.12×
04Flemish Brabant~200K1.10×
05East Flanders~200K1.07×
06Hainaut~200K1.02×
07Limburg~100K0.96×
08Liege~200K0.92×
09Walloon Brabant~50K0.89×
10Luxembourg~50K0.89×
11Province of Namur~90K0.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fruit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fruit audience
#·InterestCategoryAffinity×
01VegetableFood & Beverages2.28×
02SaladFood & Beverages2.14×
03Fast casual restaurantsFood & Beverages2.06×
04Local foodFood & Beverages1.87×
05UniqloShopping1.85×
06MilkFood & Beverages1.82×
07DoughFood & Beverages1.77×
08ConfectioneryFood & Beverages1.71×
09CandyFood & Beverages1.67×
10Child developmentBusiness & Career1.63×
11NutrientFood & Beverages1.62×
12LunchFood & Beverages1.62×
13Ornamental plantHome & Garden1.61×
14CheeseFood & Beverages1.59×
15Organic farmingFood & Beverages1.59×
16PastryFood & Beverages1.58×
17Spar (retailer)Shopping1.57×
18Organic foodFood & Beverages1.55×
19BreakfastFood & Beverages1.55×
20InnovationBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fruit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fruit audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.32×
IndulgenceJOY1.28×
Healthy LifestyleBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fruit audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.99×
Luxury OrientationPREMIUM1.01×
CreativityOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fruit have in Belgium?

Fruit has an estimated audience of 2,132,315 people in Belgium, concentrated in Antwerp and East Flanders.

02

What is the gender split and age of Fruit fans?

63.7% of Fruit fans are female, 36.3% are male, with an average age of 44.7 years.

03

Which brands do Fruit fans like most?

Fruit fans show strongest brand affinity for Vegetable (2.28×), Local food (1.87×), and Organic food (1.55×) over the country average.

04

Where do Fruit fans live in Belgium?

Fruit fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~200K), and Hainaut (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fruit fans also like?

Beyond Fruit itself, the audience over-indexes on Local food (1.87×), Organic food (1.55×), Milk (1.82×), and Innovation (1.51×) compared to the Belgium average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Belgium

See Fruit audiences in other countries

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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