A data profile of the people who buy, follow and care about Fruit in Italy — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 12,712,692 people in Italy.
Fruit has an estimated audience of 12,712,692 people in Italy. 60.9% are female, 39.1% are male, average age 44.3. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Milk, Volunteering.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.58× the country average).
Demographically, the Fruit audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Fruit fan in Italy is more female, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Fruit profile in Italy.
60.9% are female, 39.1% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 44.3 |
| Estimated audience size | 12,712,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Fruit audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Fruit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.58× | ||
| 02 | New Testament | Politics & Society | 3.34× | ||
| 03 | Improvisation | Music & Radio | 3.30× | ||
| 04 | Satire | Literature | 2.77× | ||
| 05 | Rose | Home & Garden | 2.53× | ||
| 06 | Home Delivery | Food & Beverages | 2.42× | ||
| 07 | General practitioner | Health | 2.30× | ||
| 08 | Doctor of Medicine | Business & Career | 2.27× | ||
| 09 | Mediaset | Technology & Electronics | 2.25× | ||
| 10 | Red wine | Food & Beverages | 2.25× | ||
| 11 | Champagne | Food & Beverages | 2.17× | ||
| 12 | Wine tasting | Food & Beverages | 2.05× | ||
| 13 | White wine | Food & Beverages | 2.05× | ||
| 14 | Milk | Food & Beverages | 2.01× | ||
| 15 | Dentistry | Business & Career | 1.98× | ||
| 16 | Volunteering | Politics & Society | 1.88× | ||
| 17 | Gourmet Foods | Food & Beverages | 1.81× | ||
| 18 | Internet & Social Media | 1.73× | |||
| 19 | Coop | Food & Beverages | 1.60× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.51× | |
| Indulgence | JOY | 1.31× | |
| Community Orientation | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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