A data profile of the people who buy, follow and care about Fruit in Mexico — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 6,734,504 people in Mexico.
Fruit has an estimated audience of 6,734,504 people in Mexico. 56.9% are female, 43.1% are male, average age 32.5. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (220.91× the country average).
Demographically, the Fruit audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Fruit fan in Mexico is more female, around 32.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Fruit profile in Mexico.
56.9% are female, 43.1% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 32.5 |
| Estimated audience size | 6,734,504 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Fruit audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Fruit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 468.86× | ||
| 02 | Costa Rica | Travel & Leisure | 439.87× | ||
| 03 | Shopping and fashion | Shopping | 220.91× | ||
| 04 | Game consoles | Technology & Electronics | 150.91× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 126.65× | ||
| 06 | Catholic Church | Politics & Society | 121.82× | ||
| 07 | Valentine's Day | Kids & Family | 116.16× | ||
| 08 | Sarcasm | Politics & Society | 80.00× | ||
| 09 | Broadcasting of sports events | Movies & TV | 79.09× | ||
| 10 | Travel agency | Travel & Leisure | 77.27× | ||
| 11 | Banana | Food & Beverages | 75.45× | ||
| 12 | Mobile game | Games | 65.15× | ||
| 13 | El País | News | 60.00× | ||
| 14 | Orange (fruit) | Food & Beverages | 59.09× | ||
| 15 | Dentistry | Business & Career | 51.82× | ||
| 16 | Multi-level marketing | Business & Career | 42.73× | ||
| 17 | Sexology | Kids & Family | 38.18× | ||
| 18 | Papaya | Food & Beverages | 38.18× | ||
| 19 | Breastfeeding | Kids & Family | 37.27× | ||
| 20 | Freeware | Technology & Electronics | 30.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 25.22× | |
| Travelling | THRILL | 20.09× | |
| Urban Lifestyle | OPEN | 4.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Pet Ownership | JOY | 0.92× | |
| Social Media Usage | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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