Fruit Audience in Mexico

Fruit logo

Fruit has an estimated audience of 6,734,504 people in Mexico. 56.9% are female, 43.1% are male, average age 32.5. Top brand affinities: Banana, MSN, Catholic Church, Sarcasm, Travel agency.

Top brand affinities include Banana, MSN, Catholic Church, with strongest over-indexing on Banana (3.75× the country average). Demographically, the Fruit audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Food & Beverages · Type: Topic

Demographics of Fruit fans

Demographic split for Fruit audience in Mexico
MetricValue
Female56.9%
Male43.1%
Average age32.5
Estimated audience size6,734,504

Audience persona

The typical Fruit fan in Mexico is more female, around 32.5 years old, with strong Spirituality tendencies and a notable affinity for Banana.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fruit audience
BrandAffinityCategory
Banana3.75×Food & Beverages
MSN3.43×News
Catholic Church3.03×Politics & Society
Sarcasm3.02×Politics & Society
Travel agency3.01×Travel & Leisure
Game consoles2.11×Technology & Electronics
El País2.92×News
Pedro Pascal2.47×Movies & TV
Broadcasting of sports events3.63×Movies & TV
Dentistry2.68×Business & Career
Freeware2.59×Technology & Electronics
Orange (fruit)4.45×Food & Beverages
Radio1.7×Technology & Electronics
Sexology3.02×Kids & Family
Breastfeeding3.06×Kids & Family
Papaya3.26×Food & Beverages
Avocado3.19×Food & Beverages
Wattpad2.44×Internet & Social Media
Multi-level marketing3.48×Business & Career
High school2.98×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fruit audience
TraitClusterScore
SpiritualityBALANCE1.57
TravellingTHRILL1.43
Urban LifestyleOPEN1.25
CreativityOPEN1.2
Risk AppetiteTHRILL1.18
ExtroversionTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Fruit
CountryShare
United States19.5%
Japan5.8%
United Kingdom4.5%

See Fruit audiences in other countries

More Food & Beverages audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.