Fruit Audience in Mexico

Fruit has an estimated audience of 6,734,504 people in Mexico. 56.9% are female, 43.1% are male, average age 32.5. Top brand affinities: Banana, MSN, Catholic Church, Sarcasm, Travel agency.
Top brand affinities include Banana, MSN, Catholic Church, with strongest over-indexing on Banana (3.75× the country average). Demographically, the Fruit audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Food & Beverages · Type: Topic
Demographics of Fruit fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 32.5 |
| Estimated audience size | 6,734,504 |
Audience persona
The typical Fruit fan in Mexico is more female, around 32.5 years old, with strong Spirituality tendencies and a notable affinity for Banana.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Banana | 3.75× | Food & Beverages |
| MSN | 3.43× | News |
| Catholic Church | 3.03× | Politics & Society |
| Sarcasm | 3.02× | Politics & Society |
| Travel agency | 3.01× | Travel & Leisure |
| Game consoles | 2.11× | Technology & Electronics |
| El País | 2.92× | News |
| Pedro Pascal | 2.47× | Movies & TV |
| Broadcasting of sports events | 3.63× | Movies & TV |
| Dentistry | 2.68× | Business & Career |
| Freeware | 2.59× | Technology & Electronics |
| Orange (fruit) | 4.45× | Food & Beverages |
| Radio | 1.7× | Technology & Electronics |
| Sexology | 3.02× | Kids & Family |
| Breastfeeding | 3.06× | Kids & Family |
| Papaya | 3.26× | Food & Beverages |
| Avocado | 3.19× | Food & Beverages |
| Wattpad | 2.44× | Internet & Social Media |
| Multi-level marketing | 3.48× | Business & Career |
| High school | 2.98× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.57 |
| Travelling | THRILL | 1.43 |
| Urban Lifestyle | OPEN | 1.25 |
| Creativity | OPEN | 1.2 |
| Risk Appetite | THRILL | 1.18 |
| Extroversion | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
See Fruit audiences in other countries
More Food & Beverages audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.