Fruit Audience in Mexico

Fruit has an estimated audience of 6,734,504 people in Mexico. 56.9% are female, 43.1% are male, average age 32.5. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.

Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (220.91× the country average). Demographically, the Fruit audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Food & Beverages · Type: Topic

Demographics of Fruit fans

Demographic split for Fruit audience in Mexico
MetricValue
Female56.9%
Male43.1%
Average age32.5
Estimated audience size6,734,504

Audience persona

The typical Fruit fan in Mexico is more female, around 32.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Top brand affinities of Fruit fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fruit audience
BrandAffinityCategory
Shopping and fashion220.91×Shopping
Costa Rica439.87×Travel & Leisure
Game consoles150.91×Technology & Electronics
Catholic Church121.82×Politics & Society
Sarcasm80×Politics & Society
Banana75.45×Food & Beverages
Mobile game65.15×Games
Travel agency77.27×Travel & Leisure
Valentine's Day116.16×Kids & Family
Exfoliation (cosmetology)126.65×Beauty & Wellness
El País60×News
Broadcasting of sports events79.09×Movies & TV
Dentistry51.82×Business & Career
Orange (fruit)59.09×Food & Beverages
Freeware30.91×Technology & Electronics
Sexology38.18×Kids & Family
Daily Horoscope468.86×Internet & Social Media
Breastfeeding37.27×Kids & Family
Multi-level marketing42.73×Business & Career
Papaya38.18×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fruit audience
TraitClusterScore
SpiritualityBALANCE25.22
TravellingTHRILL20.09
Urban LifestyleOPEN4.41
Risk AppetiteTHRILL2.25
MindfulnessBALANCE1.55
PatriotismCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Fruit
CountryShare
United States19.5%
Japan5.8%
United Kingdom4.5%

See Fruit audiences in other countries

More Food & Beverages audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.