Fruit Audience in Spain

Fruit has an estimated audience of 7,515,433 people in Spain. 64.4% are female, 35.6% are male, average age 45.7. Top brand affinities: Aldi, MSN, Lunch, TripAdvisor, Livemusic.

Top brand affinities include Aldi, MSN, Lunch, with strongest over-indexing on Aldi (3.65× the country average). Demographically, the Fruit audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Category: Food & Beverages · Type: Topic

Demographics of Fruit fans

Demographic split for Fruit audience in Spain
MetricValue
Female64.4%
Male35.6%
Average age45.7
Estimated audience size7,515,433

Audience persona

The typical Fruit fan in Spain is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Aldi.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fruit audience
BrandAffinityCategory
Aldi3.65×Shopping
MSN3.74×News
Lunch4.91×Food & Beverages
TripAdvisor3.64×Travel & Leisure
Livemusic3.31×Music & Radio
Iberia (airline)1.8×Travel & Leisure
Movistar2.16×Technology & Electronics
CAC 402.53×Business & Career
Stradivarius2.14×Shopping
WhatsApp1.68×Internet & Social Media
Dentistry3.49×Business & Career
Kundalini yoga4.54×Health
Julio Iglesias2.03×Music & Radio
Local food2.31×Food & Beverages
Orange2.44×Technology & Electronics
Kitchen1.61×Home & Garden
Mapfre2.21×Business & Career
Flower1.77×Home & Garden
IBEX 351.62×Business & Career
Spas1.58×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fruit audience
TraitClusterScore
Community OrientationOPEN1.24
DIY MentalityTHRILL1.22
Family OrientationCONSERVATISM1.16
CreativityOPEN1.13
Healthy LifestyleBALANCE1.11
Pet OwnershipJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Fruit
CountryShare
United States19.5%
Japan5.8%
United Kingdom4.5%

See Fruit audiences in other countries

More Food & Beverages audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.