Fruit Audience in Spain
Fruit has an estimated audience of 7,515,433 people in Spain. 64.4% are female, 35.6% are male, average age 45.7. Top brand affinities: Aldi, MSN, Lunch, TripAdvisor, Livemusic.
Top brand affinities include Aldi, MSN, Lunch, with strongest over-indexing on Aldi (3.65× the country average). Demographically, the Fruit audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Category: Food & Beverages · Type: Topic
Demographics of Fruit fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 45.7 |
| Estimated audience size | 7,515,433 |
Audience persona
The typical Fruit fan in Spain is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Aldi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 3.65× | Shopping |
| MSN | 3.74× | News |
| Lunch | 4.91× | Food & Beverages |
| TripAdvisor | 3.64× | Travel & Leisure |
| Livemusic | 3.31× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.16× | Technology & Electronics |
| CAC 40 | 2.53× | Business & Career |
| Stradivarius | 2.14× | Shopping |
| 1.68× | Internet & Social Media | |
| Dentistry | 3.49× | Business & Career |
| Kundalini yoga | 4.54× | Health |
| Julio Iglesias | 2.03× | Music & Radio |
| Local food | 2.31× | Food & Beverages |
| Orange | 2.44× | Technology & Electronics |
| Kitchen | 1.61× | Home & Garden |
| Mapfre | 2.21× | Business & Career |
| Flower | 1.77× | Home & Garden |
| IBEX 35 | 1.62× | Business & Career |
| Spas | 1.58× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.24 |
| DIY Mentality | THRILL | 1.22 |
| Family Orientation | CONSERVATISM | 1.16 |
| Creativity | OPEN | 1.13 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Pet Ownership | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
See Fruit audiences in other countries
More Food & Beverages audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.