A data profile of the people who buy, follow and care about Fruit in Spain — modelled from more than twelve digital signal sources. Fruit has an estimated audience of 7,515,433 people in Spain.
Fruit has an estimated audience of 7,515,433 people in Spain. 64.4% are female, 35.6% are male, average age 45.7. Top brand affinities: Iberia (airline), WhatsApp, Refrigerator, Aldi, Mango.
Top brand affinities include Iberia (airline), WhatsApp, Refrigerator, with strongest over-indexing on Iberia (airline) (2.61× the country average).
Demographically, the Fruit audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical Fruit fan in Spain is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Fruit profile in Spain.
64.4% are female, 35.6% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 45.7 |
| Estimated audience size | 7,515,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Fruit audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Fruit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 4.33× | ||
| 02 | Refrigerator | Home & Garden | 3.54× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.28× | ||
| 04 | Volunteering | Politics & Society | 3.19× | ||
| 05 | Mango | Shopping | 2.97× | ||
| 06 | Internet & Social Media | 2.70× | |||
| 07 | Iberia (airline) | Travel & Leisure | 2.61× | ||
| 08 | Distilled beverage | Food & Beverages | 2.43× | ||
| 09 | Aldi | Shopping | 2.25× | ||
| 10 | Real property | Home & Garden | 2.17× | ||
| 11 | Wine tasting | Food & Beverages | 2.11× | ||
| 12 | TripAdvisor | Travel & Leisure | 2.03× | ||
| 13 | Dinner | Food & Beverages | 1.96× | ||
| 14 | Wikipedia | Internet & Social Media | 1.69× | ||
| 15 | IBEX 35 | Business & Career | 1.67× | ||
| 16 | Take-out | Food & Beverages | 1.67× | ||
| 17 | MSN | News | 1.66× | ||
| 18 | Julio Iglesias | Music & Radio | 1.58× | ||
| 19 | Organic food | Food & Beverages | 1.56× | ||
| 20 | Caixabank | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Sustainability | BALANCE | 1.29× | |
| Indulgence | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.90× | |
| Need for Security | CONSERVATISM | 0.93× | |
| Mindfulness | BALANCE | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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