Fruit Audience in France

Fruit has an estimated audience of 11,300,515 people in France. 62.8% are female, 37.2% are male, average age 44.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Anthropology, Google News, Crédit Mutuel, Real property, Free Mobile.

The average Fruit fan in France is 44.5 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Anthropology, Google News, Crédit Mutuel, with strongest over-indexing on Anthropology (3.7× the country average). Demographically, the Fruit audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Fruit fans

Demographic split for Fruit audience in France
MetricValue
Female62.8%
Male37.2%
Average age44.5
Estimated audience size11,300,515

Audience persona

The typical Fruit fan in France is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Anthropology.

Top regions in France

Top regions ranked by reach for Fruit in France
RegionReachAffinity
Île-de-France2,464,3741.22×
Auvergne-Rhône-Alpes1,463,2111.1×
Hauts-de-France1,165,3621.17×
Occitanie1,012,2271.04×
Grand Est1,005,7341.1×
Nouvelle-Aquitaine997,532
Provence-Alpes-Côte d'Azur924,4611.1×
Pays de la Loire559,1360.89×
Normandy542,2690.99×
Bourgogne-Franche-Comté442,8700.97×
Brittany438,3690.79×
Centre-Val de Loire417,6950.98×
Corsica36,1850.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fruit audience
BrandAffinityCategory
Anthropology3.7×Business & Career
Google News2.48×News
Crédit Mutuel2.55×Business & Career
Real property2.42×Home & Garden
Free Mobile2.41×Technology & Electronics
Kitchen garden4.25×Home & Garden
Orange1.81×Technology & Electronics
Pergola3.95×Home & Garden
Google Photos3.63×Technology & Electronics
Happiness1.61×Health
Broadcasting of sports events4.67×Movies & TV
Voici2.09×News
RC Lens2.23×Sports
Lidl1.53×Shopping
Conforama1.64×Home & Garden
Fnac1.69×Shopping
Patrick Bruel2.97×Music & Radio
Spar (retailer)2.82×Shopping
Flower1.55×Home & Garden
Stradivarius2.55×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fruit audience
TraitClusterScore
MindfulnessBALANCE1.41
Healthy LifestyleBALANCE1.32
ExtroversionTHRILL1.17
DIY MentalityTHRILL1.15
CreativityOPEN1.1
Design AffinityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Fruit
CountryShare
United States19.5%
Japan5.8%
United Kingdom4.5%

See Fruit audiences in other countries

More Food & Beverages audiences in France

Frequently asked questions

How many fans does Fruit have in France?

Fruit has an estimated audience of 11,300,515 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

What is the gender split and age of Fruit fans?

62.8% of Fruit fans are female, 37.2% are male, with an average age of 44.5 years.

Which brands do Fruit fans like most?

Fruit fans show strongest brand affinity for Anthropology (3.7×), Google News (2.48×), and Crédit Mutuel (2.55×) over the country average.

Where do Fruit fans live in France?

Fruit fans in France are most concentrated in Île-de-France (reach 2,464,374), Auvergne-Rhône-Alpes (reach 1,463,211), and Hauts-de-France (reach 1,165,362). These three regions account for the largest share of the active audience.

What other brands do Fruit fans also like?

Beyond Fruit itself, the audience over-indexes on Google News (2.48×), Crédit Mutuel (2.55×), Real property (2.42×), and Free Mobile (2.41×) compared to the France average.

How to read this data

Audience size is the estimated number of people in France who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.