Fruit Audience in France
Fruit has an estimated audience of 11,300,515 people in France. 62.8% are female, 37.2% are male, average age 44.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Anthropology, Google News, Crédit Mutuel, Real property, Free Mobile.
The average Fruit fan in France is 44.5 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Anthropology, Google News, Crédit Mutuel, with strongest over-indexing on Anthropology (3.7× the country average). Demographically, the Fruit audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Fruit fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 44.5 |
| Estimated audience size | 11,300,515 |
Audience persona
The typical Fruit fan in France is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Anthropology.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,464,374 | 1.22× |
| Auvergne-Rhône-Alpes | 1,463,211 | 1.1× |
| Hauts-de-France | 1,165,362 | 1.17× |
| Occitanie | 1,012,227 | 1.04× |
| Grand Est | 1,005,734 | 1.1× |
| Nouvelle-Aquitaine | 997,532 | 1× |
| Provence-Alpes-Côte d'Azur | 924,461 | 1.1× |
| Pays de la Loire | 559,136 | 0.89× |
| Normandy | 542,269 | 0.99× |
| Bourgogne-Franche-Comté | 442,870 | 0.97× |
| Brittany | 438,369 | 0.79× |
| Centre-Val de Loire | 417,695 | 0.98× |
| Corsica | 36,185 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anthropology | 3.7× | Business & Career |
| Google News | 2.48× | News |
| Crédit Mutuel | 2.55× | Business & Career |
| Real property | 2.42× | Home & Garden |
| Free Mobile | 2.41× | Technology & Electronics |
| Kitchen garden | 4.25× | Home & Garden |
| Orange | 1.81× | Technology & Electronics |
| Pergola | 3.95× | Home & Garden |
| Google Photos | 3.63× | Technology & Electronics |
| Happiness | 1.61× | Health |
| Broadcasting of sports events | 4.67× | Movies & TV |
| Voici | 2.09× | News |
| RC Lens | 2.23× | Sports |
| Lidl | 1.53× | Shopping |
| Conforama | 1.64× | Home & Garden |
| Fnac | 1.69× | Shopping |
| Patrick Bruel | 2.97× | Music & Radio |
| Spar (retailer) | 2.82× | Shopping |
| Flower | 1.55× | Home & Garden |
| Stradivarius | 2.55× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.41 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Extroversion | THRILL | 1.17 |
| DIY Mentality | THRILL | 1.15 |
| Creativity | OPEN | 1.1 |
| Design Affinity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.8% |
| United Kingdom | 4.5% |
See Fruit audiences in other countries
More Food & Beverages audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Fruit have in France?
Fruit has an estimated audience of 11,300,515 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Fruit fans?
62.8% of Fruit fans are female, 37.2% are male, with an average age of 44.5 years.
Which brands do Fruit fans like most?
Fruit fans show strongest brand affinity for Anthropology (3.7×), Google News (2.48×), and Crédit Mutuel (2.55×) over the country average.
Where do Fruit fans live in France?
Fruit fans in France are most concentrated in Île-de-France (reach 2,464,374), Auvergne-Rhône-Alpes (reach 1,463,211), and Hauts-de-France (reach 1,165,362). These three regions account for the largest share of the active audience.
What other brands do Fruit fans also like?
Beyond Fruit itself, the audience over-indexes on Google News (2.48×), Crédit Mutuel (2.55×), Real property (2.42×), and Free Mobile (2.41×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Fruit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.