A data profile of the people who buy, follow and care about Organic farming in Belgium — modelled from more than twelve digital signal sources. Organic farming has an estimated audience of 1,283,362 people in Belgium.
Organic farming has an estimated audience of 1,283,362 people in Belgium. 56.5% are female, 43.5% are male, average age 43.6. Top brand affinities: Le Soir, Organic food, Organic product, Agriculture, Well-being.
Top brand affinities include Le Soir, Organic food, Organic product, with strongest over-indexing on Le Soir (1.67× the country average).
Demographically, the Organic farming audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Pet Ownership, Patriotism.
The typical Organic farming fan in Belgium is more female, around 43.6 years old, with strong Pet Ownership tendencies and a notable affinity for Le Soir.
The key figures that characterise the Organic farming profile in Belgium.
56.5% are female, 43.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.6 |
| Estimated audience size | 1,283,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Organic farming audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.8% |
| Italy | 5.8% |
The strongest cross-interests of the Organic farming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic product | Food & Beverages | 2.70× | ||
| 02 | Natural foods | Food & Beverages | 2.59× | ||
| 03 | Zero waste | Home & Garden | 2.36× | ||
| 04 | Natural product | Food & Beverages | 2.33× | ||
| 05 | Organic food | Food & Beverages | 2.21× | ||
| 06 | Vegetarian cuisine | Food & Beverages | 2.19× | ||
| 07 | Healthy diet | Health | 1.96× | ||
| 08 | Self-awareness | Health | 1.81× | ||
| 09 | Agriculture | Business & Career | 1.74× | ||
| 10 | Skin care | Beauty & Wellness | 1.72× | ||
| 11 | Vegetable | Food & Beverages | 1.68× | ||
| 12 | Le Soir | News | 1.67× | ||
| 13 | Well-being | Health | 1.64× | ||
| 14 | RTBF Info | Movies & TV | 1.63× | ||
| 15 | DreamBaby | Kids & Family | 1.62× | ||
| 16 | Fruit | Food & Beverages | 1.59× | ||
| 17 | Veganism | Food & Beverages | 1.57× | ||
| 18 | Meditation | Health | 1.56× | ||
| 19 | Cake | Food & Beverages | 1.54× | ||
| 20 | Personal care | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.27× | |
| Patriotism | CONSERVATISM | 1.05× | |
| Design Affinity | PREMIUM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Travelling | THRILL | 0.72× | |
| Early Adopter Mentality | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Organic farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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