A data profile of the people who buy, follow and care about RTBF Info in Belgium — modelled from more than twelve digital signal sources. RTBF Info has an estimated audience of 1,581,437 people in Belgium.
The average RTBF Info fan in Belgium is 42.6 years old, more female, and lives primarily in Liege.
The audience is concentrated in Liege, Hainaut, Province of Namur.
Top brand affinities include Brussels Airlines, BNP Paribas Fortis, Orange, with strongest over-indexing on Brussels Airlines (3.26× the country average).
Demographically, the RTBF Info audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical RTBF Info fan in Belgium is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Brussels Airlines.
The key figures that characterise the RTBF Info profile in Belgium.
56.1% are female, 43.9% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 42.6 |
| Estimated audience size | 1,581,437 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 28% |
Where the RTBF Info audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~90K | 2.14× | |
| 02 | Province of Namur | ~200K | 2.05× | |
| 03 | Liege | ~300K | 1.92× | |
| 04 | Hainaut | ~200K | 1.50× | |
| 05 | Luxembourg | ~50K | 1.24× | |
| 06 | Brussels | ~100K | 1.16× | |
| 07 | Flemish Brabant | ~70K | 0.53× | |
| 08 | Antwerp | ~40K | 0.22× | |
| 09 | West Flanders | ~20K | 0.14× | |
| 10 | Limburg | ~8K | 0.11× | |
| 11 | East Flanders | ~20K | 0.09× |
The strongest cross-interests of the RTBF Info audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Intersport | Shopping | 5.44× | ||
| 02 | Santander Group | Business & Career | 5.44× | ||
| 03 | Europcar | Cars & Mobility | 5.44× | ||
| 04 | Opodo | Travel & Leisure | 5.44× | ||
| 05 | Seiko | Fashion & Accessoires | 4.58× | ||
| 06 | Brussels Airlines | Travel & Leisure | 3.26× | ||
| 07 | Convenience store | Food & Beverages | 2.73× | ||
| 08 | R. Charleroi S.C. | Sports | 2.69× | ||
| 09 | Photovoltaics | Home & Garden | 2.53× | ||
| 10 | Orange | Technology & Electronics | 2.36× | ||
| 11 | BNP Paribas Fortis | Business & Career | 2.35× | ||
| 12 | Innovation | Business & Career | 2.18× | ||
| 13 | Boulanger | Shopping | 2.08× | ||
| 14 | Solar panel | Home & Garden | 1.85× | ||
| 15 | Pharmacy | Business & Career | 1.79× | ||
| 16 | Telecommunication | Technology & Electronics | 1.64× | ||
| 17 | Organic food | Food & Beverages | 1.61× | ||
| 18 | Airbnb | Travel & Leisure | 1.57× | ||
| 19 | Standard Liège | Sports | 1.55× | ||
| 20 | Zoo | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.40× | |
| Individualism | JOY | 1.53× | |
| Convenience Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.86× | |
| Creativity | OPEN | 0.88× | |
| Luxury Orientation | PREMIUM | 0.90× |
RTBF Info has an estimated audience of 1,581,437 people in Belgium, concentrated in Liege and Hainaut.
56.1% of RTBF Info fans are female, 43.9% are male, with an average age of 42.6 years.
RTBF Info fans show strongest brand affinity for Brussels Airlines (3.26×), BNP Paribas Fortis (2.35×), and Orange (2.36×) over the country average.
RTBF Info fans in Belgium are most concentrated in Liege (reach ~300K), Hainaut (reach ~200K), and Province of Namur (reach ~200K). These three regions account for the largest share of the active audience.
Beyond RTBF Info itself, the audience over-indexes on BNP Paribas Fortis (2.35×), Orange (2.36×), Intersport (5.44×), and Airbnb (1.57×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for RTBF Info. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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