A data profile of the people who buy, follow and care about VRT NWS in Belgium — modelled from more than twelve digital signal sources. VRT NWS has an estimated audience of 3,409,524 people in Belgium.
The average VRT NWS fan in Belgium is 41.9 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Top brand affinities include Local news, Online newspaper, Breaking news, with strongest over-indexing on Local news (17.57× the country average).
Demographically, the VRT NWS audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Individualism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical VRT NWS fan in Belgium is balanced, around 41.9 years old, with strong Individualism tendencies and a notable affinity for Local news.
The key figures that characterise the VRT NWS profile in Belgium.
46.6% are female, 53.4% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 41.9 |
| Estimated audience size | 3,409,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide VRT NWS audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 91.6% |
| Netherlands | 2.0% |
| France | 1.1% |
Where the VRT NWS audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~800K | 2.16× | |
| 02 | Antwerp | ~700K | 2.08× | |
| 03 | Flemish Brabant | ~600K | 1.93× | |
| 04 | West Flanders | ~600K | 1.90× | |
| 05 | Limburg | ~300K | 1.71× | |
| 06 | Brussels | ~200K | 0.73× | |
| 07 | Luxembourg | ~10K | 0.16× | |
| 08 | Walloon Brabant | ~10K | 0.13× | |
| 09 | Liege | ~30K | 0.09× | |
| 10 | Province of Namur | ~10K | 0.09× | |
| 11 | Hainaut | ~30K | 0.08× |
The strongest cross-interests of the VRT NWS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 17.57× | ||
| 02 | Costume party | Arts & Culture | 11.44× | ||
| 03 | Chris Hemsworth | Movies & TV | 6.40× | ||
| 04 | Online newspaper | News | 4.92× | ||
| 05 | Breaking news | Movies & TV | 4.68× | ||
| 06 | Tabloid (newspaper format) | Literature | 3.29× | ||
| 07 | Career development | Business & Career | 2.87× | ||
| 08 | Activism | Politics & Society | 2.76× | ||
| 09 | News magazine | News | 2.70× | ||
| 10 | CNN | Movies & TV | 2.66× | ||
| 11 | Apple TV | Movies & TV | 2.60× | ||
| 12 | Pay television | Movies & TV | 2.38× | ||
| 13 | Innovation | Business & Career | 2.29× | ||
| 14 | Internet & Social Media | 2.00× | |||
| 15 | FlixBus | Cars & Mobility | 1.97× | ||
| 16 | Radio | Technology & Electronics | 1.96× | ||
| 17 | Charitable organization | Politics & Society | 1.72× | ||
| 18 | Renewable energy | Business & Career | 1.68× | ||
| 19 | Solar energy | Home & Garden | 1.64× | ||
| 20 | Canada | Travel & Leisure | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.78× | |
| Career Orientation | POWER | 1.49× | |
| Early Adopter Mentality | POWER | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.65× | |
| Creativity | OPEN | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.84× |
VRT NWS has an estimated audience of 3,409,524 people in Belgium, concentrated in East Flanders and Antwerp.
46.6% of VRT NWS fans are female, 53.4% are male, with an average age of 41.9 years.
VRT NWS fans show strongest brand affinity for Local news (17.57×), Online newspaper (4.92×), and Breaking news (4.68×) over the country average.
VRT NWS fans in Belgium are most concentrated in East Flanders (reach ~800K), Antwerp (reach ~700K), and Flemish Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond VRT NWS itself, the audience over-indexes on Online newspaper (4.92×), Breaking news (4.68×), Costume party (11.44×), and Canada (1.62×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for VRT NWS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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