A data profile of the people who buy, follow and care about Snack food in Belgium — modelled from more than twelve digital signal sources. Snack food has an estimated audience of 1,438,482 people in Belgium.
Snack food has an estimated audience of 1,438,482 people in Belgium. 62.4% are female, 37.6% are male, average age 41.4. Top brand affinities: Colruyt (supermarket), Albert Heijn, Snacking, Intermarché, TotalEnergies.
Top brand affinities include Colruyt (supermarket), Albert Heijn, Snacking, with strongest over-indexing on Colruyt (supermarket) (1.77× the country average).
Demographically, the Snack food audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Travelling, Pet Ownership.
The typical Snack food fan in Belgium is more female, around 41.4 years old, with strong Travelling tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Snack food profile in Belgium.
62.4% are female, 37.6% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 41.4 |
| Estimated audience size | 1,438,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Snack food audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 7.8% |
| Brazil | 5.1% |
The strongest cross-interests of the Snack food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snacking | Food & Beverages | 3.02× | ||
| 02 | Snack bar | Food & Beverages | 2.46× | ||
| 03 | Wednesday Addams | Literature | 1.85× | ||
| 04 | Jumbo (supermarket) | Shopping | 1.83× | ||
| 05 | Albert Heijn | Shopping | 1.79× | ||
| 06 | Intermarché | Shopping | 1.79× | ||
| 07 | Spar (retailer) | Shopping | 1.79× | ||
| 08 | Colruyt (supermarket) | Food & Beverages | 1.77× | ||
| 09 | Carrefour Market | Shopping | 1.77× | ||
| 10 | Leonidas (chocolate maker) | Food & Beverages | 1.75× | ||
| 11 | Garden centre | Home & Garden | 1.72× | ||
| 12 | Carrefour Express | Shopping | 1.65× | ||
| 13 | Sandwich | Food & Beverages | 1.64× | ||
| 14 | Catering | Food & Beverages | 1.58× | ||
| 15 | Center Parcs | Travel & Leisure | 1.57× | ||
| 16 | TotalEnergies | Cars & Mobility | 1.56× | ||
| 17 | Jbc | Kids & Family | 1.52× | ||
| 18 | Social Deal | Politics & Society | 1.51× | ||
| 19 | Primary education | Kids & Family | 1.50× | ||
| 20 | Dagelijkse kost | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.32× | |
| Pet Ownership | JOY | 1.09× | |
| Early Adopter Mentality | POWER | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Design Affinity | PREMIUM | 0.86× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Snack food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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