A data profile of the people who buy, follow and care about Snack food in Netherlands — modelled from more than twelve digital signal sources. Snack food has an estimated audience of 1,872,161 people in Netherlands.
The average Snack food fan in Netherlands is 41.3 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), Aldi, Lidl, with strongest over-indexing on Jumbo (supermarket) (1.63× the country average).
Demographically, the Snack food audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Snack food fan in Netherlands is more female, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Snack food profile in Netherlands.
64.4% are female, 35.6% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 41.3 |
| Estimated audience size | 1,872,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Snack food audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 7.8% |
| Brazil | 5.1% |
Where the Snack food audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Overijssel | ~100K | 1.04× | |
| 02 | Limburg | ~100K | 1.03× | |
| 03 | Flevoland | ~50K | 1.02× | |
| 04 | Zeeland | ~40K | 1.02× | |
| 05 | Groningen | ~70K | 1.01× | |
| 06 | Drenthe | ~60K | 1.00× | |
| 07 | Friesland | ~70K | 0.99× | |
| 08 | Utrecht | ~100K | 0.98× | |
| 09 | Gelderland | ~200K | 0.97× | |
| 10 | North Holland | ~300K | 0.96× | |
| 11 | North Brabant | ~300K | 0.96× | |
| 12 | Zuid-Holland | ~400K | 0.93× |
The strongest cross-interests of the Snack food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snack bar | Food & Beverages | 2.82× | ||
| 02 | MS Mode | Fashion & Accessoires | 2.03× | ||
| 03 | Bruna (company) | Literature | 1.95× | ||
| 04 | Scapino | Fashion & Accessoires | 1.94× | ||
| 05 | Libelle | Pets & Animals | 1.91× | ||
| 06 | Van der Valk (company) | Travel & Leisure | 1.84× | ||
| 07 | Center Parcs | Travel & Leisure | 1.83× | ||
| 08 | Aldi | Shopping | 1.71× | ||
| 09 | Social Deal | Politics & Society | 1.69× | ||
| 10 | Lidl | Shopping | 1.64× | ||
| 11 | Jumbo (supermarket) | Shopping | 1.63× | ||
| 12 | postcode loterij | Games | 1.61× | ||
| 13 | Kruidvat | Shopping | 1.57× | ||
| 14 | Etos | Health | 1.57× | ||
| 15 | HEMA | Shopping | 1.55× | ||
| 16 | De Stentor | News | 1.54× | ||
| 17 | Marco Borsato | Music & Radio | 1.53× | ||
| 18 | Supermarket | Shopping | 1.53× | ||
| 19 | De Gelderlander | News | 1.51× | ||
| 20 | Brabants Dagblad | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.63× | |
| Design Affinity | PREMIUM | 1.55× | |
| Early Adopter Mentality | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.81× | |
| Social Media Usage | JOY | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Snack food has an estimated audience of 1,872,161 people in Netherlands, concentrated in Zuid-Holland and North Holland.
64.4% of Snack food fans are female, 35.6% are male, with an average age of 41.3 years.
Snack food fans show strongest brand affinity for Jumbo (supermarket) (1.63×), Aldi (1.71×), and Lidl (1.64×) over the country average.
Snack food fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Snack food itself, the audience over-indexes on Aldi (1.71×), Lidl (1.64×), Kruidvat (1.57×), and HEMA (1.55×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Snack food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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