A data profile of the people who buy, follow and care about Snack food in Austria — modelled from more than twelve digital signal sources. Snack food has an estimated audience of 957,592 people in Austria.
The average Snack food fan in Austria is 39.5 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Tyrol, Upper Austria.
Top brand affinities include Fressnapf, Tchibo, Thermomix, with strongest over-indexing on Fressnapf (1.73× the country average).
Demographically, the Snack food audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Snack food fan in Austria is more female, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Fressnapf.
The key figures that characterise the Snack food profile in Austria.
60.5% are female, 39.5% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 39.5 |
| Estimated audience size | 957,592 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Snack food audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 7.8% |
| Brazil | 5.1% |
Where the Snack food audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~100K | 1.77× | |
| 02 | Vorarlberg | ~60K | 1.64× | |
| 03 | Salzburg | ~100K | 1.55× | |
| 04 | Carinthia (state) | ~40K | 0.86× | |
| 05 | Upper Austria | ~100K | 0.81× | |
| 06 | Vienna | ~100K | 0.79× | |
| 07 | Burgenland | ~20K | 0.69× | |
| 08 | Lower Austria | ~80K | 0.58× | |
| 09 | Styria | ~70K | 0.55× |
The strongest cross-interests of the Snack food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Potato chip | Food & Beverages | 2.34× | ||
| 02 | Magic cookie | Technology & Electronics | 2.04× | ||
| 03 | Sauce | Food & Beverages | 1.94× | ||
| 04 | Bauer sucht Frau | Movies & TV | 1.87× | ||
| 05 | Thermomix | Home & Garden | 1.77× | ||
| 06 | Fressnapf | Shopping | 1.73× | ||
| 07 | Westdeutscher Rundfunk | Movies & TV | 1.69× | ||
| 08 | Dahoam is Dahoam | Movies & TV | 1.68× | ||
| 09 | Veterinary physician | Pets & Animals | 1.67× | ||
| 10 | Tchibo | Shopping | 1.63× | ||
| 11 | Ernsting's family | Shopping | 1.63× | ||
| 12 | Beatrice Egli | Music & Radio | 1.58× | ||
| 13 | Andrea Berg | Music & Radio | 1.58× | ||
| 14 | Bonprix | Shopping | 1.56× | ||
| 15 | BUNTE.de | Internet & Social Media | 1.56× | ||
| 16 | Welsh Corgi | Pets & Animals | 1.56× | ||
| 17 | Monika Gruber | Movies & TV | 1.53× | ||
| 18 | PromiFlash | Internet & Social Media | 1.52× | ||
| 19 | Home Office | Business & Career | 1.51× | ||
| 20 | Veterinary medicine | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.42× | |
| Early Adopter Mentality | POWER | 1.20× | |
| Price Sensitivity | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.65× | |
| Sports Activity | POWER | 0.71× | |
| Patriotism | CONSERVATISM | 0.75× |
Snack food has an estimated audience of 957,592 people in Austria, concentrated in Vienna and Tyrol.
60.5% of Snack food fans are female, 39.5% are male, with an average age of 39.5 years.
Snack food fans show strongest brand affinity for Fressnapf (1.73×), Tchibo (1.63×), and Thermomix (1.77×) over the country average.
Snack food fans in Austria are most concentrated in Vienna (reach ~100K), Tyrol (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Snack food itself, the audience over-indexes on Tchibo (1.63×), Thermomix (1.77×), Dahoam is Dahoam (1.68×), and Bonprix (1.56×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Snack food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.