Rascasse Audience Intelligence

TotalEnergies Target Market in Belgium

A data profile of the people who buy, follow and care about TotalEnergies in Belgium — modelled from more than twelve digital signal sources. TotalEnergies has an estimated audience of 2,458,704 people in Belgium.

The average TotalEnergies fan in Belgium is 43.0 years old, balanced, and lives primarily in Liege.

The audience is concentrated in Liege, Hainaut, Brussels.

Top brand affinities include Stair lift, Doro (musician), with strongest over-indexing on Stair lift (1.69× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 11 regions tracked by Rascasse.

The typical TotalEnergies fan in Belgium is balanced, around 43.0 years old, with a notable affinity for Stair lift.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the TotalEnergies profile in Belgium.

Audience size
2.5M
in Belgium
Gender
53.7%
46.3% male
Age
43.0
average years
Country rank
#228
Brand in Belgium
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TotalEnergies

53.7% are female, 46.3% are male, average age 43.0.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for TotalEnergies audience in Belgium
MetricValue
Female53.7%
Male46.3%
Average age43.0
Estimated audience size2,458,704
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the TotalEnergies audience in Belgium
Age bracketShare%
16-1911%
20-2918%
30-3918%
40-4925%
50+28%
Fig. 04

Worldwide distribution

15.7%

of the worldwide TotalEnergies audience comes from Belgium.

Worldwide audience distribution share by country for TotalEnergies
CountryShare
France43.2%
Belgium15.7%
Netherlands6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Belgium average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TotalEnergies audience in Belgium is strongest.

Fig. 05

Top regions by affinity

TotalEnergies customers by region in Belgium
#RegionReachAffinity×
01Liege~400K2.11×
02Brussels~200K1.21×
03Hainaut~300K1.20×
04Province of Namur~100K1.17×
05Luxembourg~70K1.10×
06Walloon Brabant~70K1.09×
07Flemish Brabant~200K0.84×
08East Flanders~200K0.63×
09Antwerp~200K0.62×
10West Flanders~100K0.55×
11Limburg~60K0.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TotalEnergies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TotalEnergies audience
#·InterestCategoryAffinity×
01Doro (musician)Music & Radio2.03×
02Stair liftHome & Garden1.69×
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Belgium who actively search for TotalEnergies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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