A data profile of the people who buy, follow and care about Q8 in Belgium — modelled from more than twelve digital signal sources. Q8 has an estimated audience of 2,334,903 people in Belgium.
The average Q8 fan in Belgium is 44.9 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Family car, Retail banking, Sustainable energy, with strongest over-indexing on Family car (3.92× the country average).
Demographically, the Q8 audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Q8 fan in Belgium is balanced, around 44.9 years old, with strong Family Orientation tendencies and a notable affinity for Family car.
The key figures that characterise the Q8 profile in Belgium.
45.5% are female, 54.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 44.9 |
| Estimated audience size | 2,334,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Q8 audience comes from Belgium.
| Country | Share |
|---|---|
| Italy | 64.7% |
| Belgium | 11.9% |
| Denmark | 8.6% |
Where the Q8 audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Luxembourg | ~80K | 1.32× | |
| 02 | Antwerp | ~300K | 1.22× | |
| 03 | Flemish Brabant | ~200K | 1.16× | |
| 04 | Walloon Brabant | ~60K | 1.06× | |
| 05 | Liege | ~200K | 1.02× | |
| 06 | Limburg | ~100K | 0.99× | |
| 07 | East Flanders | ~200K | 0.97× | |
| 08 | Province of Namur | ~100K | 0.89× | |
| 09 | West Flanders | ~200K | 0.84× | |
| 10 | Hainaut | ~200K | 0.83× | |
| 11 | Brussels | ~100K | 0.66× |
The strongest cross-interests of the Q8 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ice Cube | Music & Radio | 7.16× | ||
| 02 | Novotel | Travel & Leisure | 6.15× | ||
| 03 | Bank account | Business & Career | 5.53× | ||
| 04 | Fertilizer | Home & Garden | 4.10× | ||
| 05 | Retail banking | Business & Career | 3.95× | ||
| 06 | Family car | Cars & Mobility | 3.92× | ||
| 07 | Gasoline | Cars & Mobility | 3.80× | ||
| 08 | City car | Cars & Mobility | 3.75× | ||
| 09 | Public transport | Cars & Mobility | 2.61× | ||
| 10 | Sustainable energy | Home & Garden | 2.54× | ||
| 11 | Uniqlo | Shopping | 2.14× | ||
| 12 | Max Verstappen | Sports | 1.99× | ||
| 13 | Innovation | Business & Career | 1.83× | ||
| 14 | Solar energy | Home & Garden | 1.78× | ||
| 15 | BNP Paribas Fortis | Business & Career | 1.77× | ||
| 16 | Renewable energy | Business & Career | 1.71× | ||
| 17 | Spar (retailer) | Shopping | 1.71× | ||
| 18 | Pizza | Food & Beverages | 1.67× | ||
| 19 | Sunweb | Travel & Leisure | 1.56× | ||
| 20 | Jumbo (supermarket) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.76× | |
| Patriotism | CONSERVATISM | 1.57× | |
| Sustainability | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Social Media Usage | JOY | 0.91× |
Q8's target market in Belgium covers an estimated 2,334,903 people, concentrated in Antwerp and East Flanders.
45.5% of the Q8 audience are female, 54.5% are male, with an average age of 44.9 years.
Q8 fans show strongest brand affinity for Family car (3.92×), Retail banking (3.95×), and Sustainable energy (2.54×) over the country average.
Q8 fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~200K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Q8 itself, the audience over-indexes on Retail banking (3.95×), Sustainable energy (2.54×), City car (3.75×), and Bank account (5.53×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Q8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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