A data profile of the people who buy, follow and care about Primary education in Belgium — modelled from more than twelve digital signal sources. Primary education has an estimated audience of 1,274,720 people in Belgium.
Primary education has an estimated audience of 1,274,720 people in Belgium. 72.5% are female, 27.5% are male, average age 41.1. Top brand affinities: IKEA, Club Brugge KV, Albert Heijn, Child care, H&M.
Top brand affinities include IKEA, Club Brugge KV, Albert Heijn, with strongest over-indexing on IKEA (1.67× the country average).
Demographically, the Primary education audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical Primary education fan in Belgium is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Primary education profile in Belgium.
72.5% are female, 27.5% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 41.1 |
| Estimated audience size | 1,274,720 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Primary education audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 12.8% |
| Japan | 10.6% |
| Brazil | 5.6% |
The strongest cross-interests of the Primary education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child care | Kids & Family | 3.53× | ||
| 02 | Preschool | Kids & Family | 3.39× | ||
| 03 | Kindergarten | Kids & Family | 2.85× | ||
| 04 | Middle school | Business & Career | 2.54× | ||
| 05 | Children's clothing | Fashion & Accessoires | 2.24× | ||
| 06 | KV Mechelen | Sports | 2.14× | ||
| 07 | Child development | Business & Career | 2.02× | ||
| 08 | Lego | Kids & Family | 2.00× | ||
| 09 | K.A.A. Gent | Sports | 1.95× | ||
| 10 | K.R.C. Genk | Sports | 1.92× | ||
| 11 | Garden centre | Home & Garden | 1.88× | ||
| 12 | Club Brugge KV | Sports | 1.74× | ||
| 13 | H&M | Shopping | 1.71× | ||
| 14 | Garden furniture | Home & Garden | 1.71× | ||
| 15 | HEMA | Shopping | 1.70× | ||
| 16 | Jumbo (supermarket) | Shopping | 1.69× | ||
| 17 | Zara | Shopping | 1.68× | ||
| 18 | IKEA | Home & Garden | 1.67× | ||
| 19 | Albert Heijn | Shopping | 1.67× | ||
| 20 | Sauna | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.71× | |
| Quality Awareness | PREMIUM | 1.60× | |
| Creativity | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Extroversion | THRILL | 0.86× | |
| Patriotism | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Primary education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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