Baking Audience in United States

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Baking has an estimated audience of 37,451,412 people in United States. 65.0% are female, 35.0% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Friendship, Hobby Lobby, Yahoo!奇摩名人娛樂, Oven, Healthy habits.

The average Baking fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Friendship, Hobby Lobby, Yahoo!奇摩名人娛樂, with strongest over-indexing on Friendship (1.69× the country average). Demographically, the Baking audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Baking fans

Demographic split for Baking audience in United States
MetricValue
Female65.0%
Male35.0%
Average age42.5
Estimated audience size37,451,412

Audience persona

The typical Baking fan in United States is more female, around 42.5 years old, with strong Extroversion tendencies and a notable affinity for Friendship.

Top regions in United States

Top regions ranked by reach for Baking in United States
RegionReachAffinity
California5,834,2471.42×
Texas1,742,8250.54×
Florida1,264,7390.5×
Nebraska1,260,00024.05×
New York1,159,5090.55×
Illinois806,0090.65×
Ohio694,8940.6×
Pennsylvania641,1220.51×
North Carolina617,2180.55×
Indiana575,2810.84×
Michigan510,8380.52×
Georgia505,7410.44×
New Jersey475,6320.5×
Virginia459,6980.5×
Washington449,2790.6×
South Carolina424,5620.75×
Nevada404,8461.12×
Massachusetts372,8780.51×
Arizona321,1240.42×
Iowa312,2571.01×
Maryland310,3140.48×
Tennessee304,3080.41×
Colorado259,7030.44×
Missouri251,5520.42×
Minnesota241,1780.45×
Wisconsin219,1260.39×
Oregon203,2930.47×
Oklahoma194,1740.47×
Kentucky191,0970.41×
Alabama190,4020.36×
Kansas187,7330.64×
Louisiana187,0530.39×
Connecticut173,1350.46×
Mississippi151,3520.49×
Utah140,9320.42×
Arkansas136,4760.44×
New Hampshire112,3900.76×
West Virginia81,0080.46×
New Mexico78,0560.42×
Idaho74,2300.4×
Hawaii72,5630.45×
Delaware71,6670.69×
Washington, District of Columbia71,0300.63×
North Dakota59,1950.77×
Maine51,1670.38×
Rhode Island42,9130.36×
South Dakota36,8350.43×
Montana35,5070.34×
Vermont32,9190.5×
Alaska29,3020.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baking audience
BrandAffinityCategory
Friendship1.69×Kids & Family
Hobby Lobby1.54×Home & Garden
Yahoo!奇摩名人娛樂1.6×Internet & Social Media
Oven1.55×Home & Garden
Healthy habits1.77×Health
Savannah Guthrie1.93×Movies & TV
Bakery1.62×Food & Beverages
Dish (food)1.51×Food & Beverages
Taste1.77×Fashion & Accessoires
The Gilded Age1.53×Movies & TV
Word1.87×Kids & Family
Diane Keaton1.82×Movies & TV
Cookbook1.63×Food & Beverages
LabCorp1.71×Health
Homo sapiens1.72×Kids & Family
Flour1.61×Food & Beverages
Google News1.63×News
Pastry1.59×Food & Beverages
Ana de Armas1.92×Movies & TV
Aritzia2.1×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baking audience
TraitClusterScore
ExtroversionTHRILL1.28
SustainabilityBALANCE1.27
Social Media UsageJOY1.16
IndulgenceJOY1.15
Design AffinityPREMIUM1.15
Healthy LifestyleBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Baking
CountryShare
United States20.6%
United Kingdom4.7%
Italy4.6%

See Baking audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Baking have in United States?

Baking has an estimated audience of 37,451,412 people in United States, concentrated in California and Texas.

What is the gender split and age of Baking fans?

65.0% of Baking fans are female, 35.0% are male, with an average age of 42.5 years.

Which brands do Baking fans like most?

Baking fans show strongest brand affinity for Friendship (1.69×), Hobby Lobby (1.54×), and Yahoo!奇摩名人娛樂 (1.6×) over the country average.

Where do Baking fans live in United States?

Baking fans in United States are most concentrated in California (reach 5,834,247), Texas (reach 1,742,825), and Florida (reach 1,264,739). These three regions account for the largest share of the active audience.

What other brands do Baking fans also like?

Beyond Baking itself, the audience over-indexes on Hobby Lobby (1.54×), Yahoo!奇摩名人娛樂 (1.6×), Oven (1.55×), and Healthy habits (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.