A data profile of the people who buy, follow and care about Living room in Belgium — modelled from more than twelve digital signal sources. Living room has an estimated audience of 1,673,279 people in Belgium.
The average Living room fan in Belgium is 43.4 years old, more female, and lives primarily in Brussels.
The audience is concentrated in Brussels, Antwerp, East Flanders.
Top brand affinities include IKEA, Albert Heijn, Renovation, with strongest over-indexing on IKEA (2.13× the country average).
Demographically, the Living room audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Living room fan in Belgium is more female, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Living room profile in Belgium.
65.7% are female, 34.3% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 43.4 |
| Estimated audience size | 1,673,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Living room audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.3% |
| Germany | 4.9% |
Where the Living room audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~300K | 2.95× | |
| 02 | West Flanders | ~200K | 1.14× | |
| 03 | Flemish Brabant | ~200K | 1.12× | |
| 04 | Antwerp | ~200K | 1.06× | |
| 05 | East Flanders | ~200K | 0.97× | |
| 06 | Limburg | ~80K | 0.96× | |
| 07 | Luxembourg | ~40K | 0.91× | |
| 08 | Walloon Brabant | ~40K | 0.90× | |
| 09 | Province of Namur | ~70K | 0.87× | |
| 10 | Liege | ~100K | 0.83× | |
| 11 | Hainaut | ~100K | 0.76× |
The strongest cross-interests of the Living room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 4.68× | ||
| 02 | Single-family detached home | Home & Garden | 4.37× | ||
| 03 | Efficient energy use | Technology & Electronics | 3.27× | ||
| 04 | Box-spring | Home & Garden | 2.87× | ||
| 05 | Garden furniture | Home & Garden | 2.70× | ||
| 06 | Kitchenware | Home & Garden | 2.47× | ||
| 07 | Child development | Business & Career | 2.46× | ||
| 08 | First-time buyer | Shopping | 2.23× | ||
| 09 | Luxury real estate | Business & Career | 2.19× | ||
| 10 | Sauna | Home & Garden | 2.16× | ||
| 11 | IKEA | Home & Garden | 2.13× | ||
| 12 | Renovation | Home & Garden | 2.00× | ||
| 13 | Shopping malls | Shopping | 1.99× | ||
| 14 | Home Appliances | Home & Garden | 1.94× | ||
| 15 | Albert Heijn | Shopping | 1.72× | ||
| 16 | Home improvement | Home & Garden | 1.65× | ||
| 17 | Organic food | Food & Beverages | 1.63× | ||
| 18 | Furniture | Home & Garden | 1.62× | ||
| 19 | Barbecue | Food & Beverages | 1.60× | ||
| 20 | H&M | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.96× | |
| Design Affinity | PREMIUM | 1.90× | |
| Luxury Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.87× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Spirituality | BALANCE | 0.92× |
Living room has an estimated audience of 1,673,279 people in Belgium, concentrated in Brussels and Antwerp.
65.7% of Living room fans are female, 34.3% are male, with an average age of 43.4 years.
Living room fans show strongest brand affinity for IKEA (2.13×), Albert Heijn (1.72×), and Renovation (2.0×) over the country average.
Living room fans in Belgium are most concentrated in Brussels (reach ~300K), Antwerp (reach ~200K), and East Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Living room itself, the audience over-indexes on Albert Heijn (1.72×), Renovation (2.0×), Efficient energy use (3.27×), and Furniture (1.62×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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