A data profile of the people who buy, follow and care about Furniture in Belgium — modelled from more than twelve digital signal sources. Furniture has an estimated audience of 4,183,101 people in Belgium.
Furniture has an estimated audience of 4,183,101 people in Belgium. 60.2% are female, 39.8% are male, average age 45.2. Top brand affinities: IKEA, Garden furniture, Bedroom, Living room, Bedding.
Top brand affinities include IKEA, Garden furniture, Bedroom, with strongest over-indexing on IKEA (1.52× the country average).
Demographically, the Furniture audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Furniture fan in Belgium is more female, around 45.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for IKEA.
The key figures that characterise the Furniture profile in Belgium.
60.2% are female, 39.8% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 45.2 |
| Estimated audience size | 4,183,101 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Furniture audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.7% |
| United Kingdom | 5.0% |
| Italy | 4.7% |
The strongest cross-interests of the Furniture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 2.11× | ||
| 02 | Bedroom furniture | Home & Garden | 1.96× | ||
| 03 | Ready-to-assemble furniture | Home & Garden | 1.74× | ||
| 04 | Box-spring | Home & Garden | 1.70× | ||
| 05 | Bedroom | Home & Garden | 1.67× | ||
| 06 | Dreambaby | Kids & Family | 1.65× | ||
| 07 | VidaXL | Home & Garden | 1.64× | ||
| 08 | Living room | Home & Garden | 1.62× | ||
| 09 | Home Interior Design | Home & Garden | 1.62× | ||
| 10 | Table (furniture) | Home & Garden | 1.59× | ||
| 11 | Bedding | Home & Garden | 1.57× | ||
| 12 | Mattress | Home & Garden | 1.57× | ||
| 13 | JYSK | Home & Garden | 1.57× | ||
| 14 | Linens | Home & Garden | 1.56× | ||
| 15 | Home repair | Home & Garden | 1.55× | ||
| 16 | Jbc | Kids & Family | 1.54× | ||
| 17 | IKEA | Home & Garden | 1.52× | ||
| 18 | Showroom | Shopping | 1.52× | ||
| 19 | Couch | Home & Garden | 1.51× | ||
| 20 | Pillow | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.16× | |
| Travelling | THRILL | 0.95× | |
| Pet Ownership | JOY | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Social Media Usage | JOY | 0.63× | |
| Design Affinity | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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