A data profile of the people who buy, follow and care about Holiday cottage in Belgium — modelled from more than twelve digital signal sources. Holiday cottage has an estimated audience of 1,156,985 people in Belgium.
Holiday cottage has an estimated audience of 1,156,985 people in Belgium. 63.2% are female, 36.8% are male, average age 45.9. Top brand affinities: Immoweb, Albert Heijn, Netherlands, TUI, Apartment.
Top brand affinities include Immoweb, Albert Heijn, Netherlands, with strongest over-indexing on Immoweb (1.91× the country average).
Demographically, the Holiday cottage audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Holiday cottage fan in Belgium is more female, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Immoweb.
The key figures that characterise the Holiday cottage profile in Belgium.
63.2% are female, 36.8% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 45.9 |
| Estimated audience size | 1,156,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Holiday cottage audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 11.8% |
| Germany | 5.2% |
The strongest cross-interests of the Holiday cottage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Summer house | Travel & Leisure | 2.50× | ||
| 02 | Vacation rental | Travel & Leisure | 2.09× | ||
| 03 | Immoweb | Home & Garden | 1.91× | ||
| 04 | TUI | Travel & Leisure | 1.81× | ||
| 05 | Cottage | Travel & Leisure | 1.76× | ||
| 06 | Albert Heijn | Shopping | 1.75× | ||
| 07 | Bol.com | Shopping | 1.71× | ||
| 08 | AliExpress | Shopping | 1.70× | ||
| 09 | HEMA | Shopping | 1.67× | ||
| 10 | Resort | Travel & Leisure | 1.66× | ||
| 11 | Sunweb | Travel & Leisure | 1.61× | ||
| 12 | Mathieu Van der Poel | Sports | 1.60× | ||
| 13 | DreamBaby | Kids & Family | 1.60× | ||
| 14 | Apartment | Business & Career | 1.59× | ||
| 15 | Vtm | Movies & TV | 1.59× | ||
| 16 | Villa | Travel & Leisure | 1.58× | ||
| 17 | Netherlands | Travel & Leisure | 1.57× | ||
| 18 | Center Parcs | Travel & Leisure | 1.56× | ||
| 19 | Museum | Arts & Culture | 1.55× | ||
| 20 | Primark | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.41× | |
| Early Adopter Mentality | POWER | 1.25× | |
| Sustainability | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.09× | |
| Urban Lifestyle | OPEN | 1.12× | |
| Pet Ownership | JOY | 1.15× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Holiday cottage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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