A data profile of the people who buy, follow and care about Resort in Belgium — modelled from more than twelve digital signal sources. Resort has an estimated audience of 1,655,684 people in Belgium.
The average Resort fan in Belgium is 45.5 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, Flemish Brabant, East Flanders.
Top brand affinities include Business class, Lodging, Center Parcs, with strongest over-indexing on Business class (4.09× the country average).
Demographically, the Resort audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Resort fan in Belgium is more female, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Business class.
The key figures that characterise the Resort profile in Belgium.
58.0% are female, 42.0% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 45.5 |
| Estimated audience size | 1,655,684 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Resort audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
Where the Resort audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.47× | |
| 02 | Flemish Brabant | ~200K | 1.43× | |
| 03 | Antwerp | ~200K | 1.19× | |
| 04 | Limburg | ~90K | 1.12× | |
| 05 | East Flanders | ~200K | 1.08× | |
| 06 | West Flanders | ~100K | 1.02× | |
| 07 | Luxembourg | ~40K | 0.93× | |
| 08 | Walloon Brabant | ~40K | 0.91× | |
| 09 | Liege | ~100K | 0.86× | |
| 10 | Province of Namur | ~70K | 0.86× | |
| 11 | Hainaut | ~100K | 0.81× |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hilton Hotels & Resorts | Travel & Leisure | 6.07× | ||
| 02 | Business class | Travel & Leisure | 4.09× | ||
| 03 | Stradivarius | Shopping | 1.99× | ||
| 04 | Trivago | Travel & Leisure | 1.95× | ||
| 05 | Ski resort | Travel & Leisure | 1.86× | ||
| 06 | Efficient energy use | Technology & Electronics | 1.83× | ||
| 07 | Lodging | Travel & Leisure | 1.82× | ||
| 08 | TripAdvisor | Travel & Leisure | 1.74× | ||
| 09 | Travel website | Travel & Leisure | 1.70× | ||
| 10 | Holiday cottage | Travel & Leisure | 1.66× | ||
| 11 | Center Parcs | Travel & Leisure | 1.61× | ||
| 12 | Garden furniture | Home & Garden | 1.57× | ||
| 13 | Greece | Travel & Leisure | 1.57× | ||
| 14 | Eurostar | Cars & Mobility | 1.57× | ||
| 15 | Skyscanner | Travel & Leisure | 1.57× | ||
| 16 | Vacation rental | Travel & Leisure | 1.56× | ||
| 17 | Sunweb | Travel & Leisure | 1.54× | ||
| 18 | Car rentals | Cars & Mobility | 1.54× | ||
| 19 | Luxury real estate | Business & Career | 1.53× | ||
| 20 | First-time buyer | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.13× | |
| Sports Activity | POWER | 1.41× | |
| Travelling | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Social Media Usage | JOY | 0.93× |
Resort has an estimated audience of 1,655,684 people in Belgium, concentrated in Antwerp and Flemish Brabant.
58.0% of Resort fans are female, 42.0% are male, with an average age of 45.5 years.
Resort fans show strongest brand affinity for Business class (4.09×), Lodging (1.82×), and Center Parcs (1.61×) over the country average.
Resort fans in Belgium are most concentrated in Antwerp (reach ~200K), Flemish Brabant (reach ~200K), and East Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Resort itself, the audience over-indexes on Lodging (1.82×), Center Parcs (1.61×), Efficient energy use (1.83×), and TripAdvisor (1.74×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.