A data profile of the people who buy, follow and care about Bedroom in Austria — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 845,285 people in Austria.
The average Bedroom fan in Austria is 40.0 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Bedroom furniture, Billa (supermarket), WhatsApp, with strongest over-indexing on Bedroom furniture (9.07× the country average).
Demographically, the Bedroom audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Bedroom fan in Austria is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Bedroom profile in Austria.
64.8% are female, 35.2% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 40.0 |
| Estimated audience size | 845,285 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Bedroom audience comes from Austria.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| United Kingdom | 4.9% |
Where the Bedroom audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~100K | 1.16× | |
| 02 | Upper Austria | ~100K | 1.15× | |
| 03 | Carinthia (state) | ~50K | 1.08× | |
| 04 | Styria | ~100K | 1.07× | |
| 05 | Burgenland | ~20K | 0.99× | |
| 06 | Tyrol | ~60K | 0.95× | |
| 07 | Vorarlberg | ~30K | 0.92× | |
| 08 | Salzburg | ~50K | 0.90× | |
| 09 | Vienna | ~100K | 0.85× |
The strongest cross-interests of the Bedroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 9.07× | ||
| 02 | Zara Home | Home & Garden | 6.04× | ||
| 03 | Bathtub | Beauty & Wellness | 5.12× | ||
| 04 | Mattress | Home & Garden | 4.77× | ||
| 05 | Kitchenware | Home & Garden | 4.02× | ||
| 06 | Garden furniture | Home & Garden | 3.76× | ||
| 07 | Terraced house | Home & Garden | 3.40× | ||
| 08 | Real estate broker | Home & Garden | 3.30× | ||
| 09 | Italian cuisine | Food & Beverages | 3.04× | ||
| 10 | Internet & Social Media | 2.65× | |||
| 11 | Apartment | Business & Career | 2.65× | ||
| 12 | Toys | Games | 2.60× | ||
| 13 | Home Appliances | Home & Garden | 2.53× | ||
| 14 | Renovation | Home & Garden | 2.35× | ||
| 15 | Hair products | Beauty & Wellness | 2.21× | ||
| 16 | Kitchen | Home & Garden | 2.05× | ||
| 17 | Hornbach | Shopping | 2.02× | ||
| 18 | IKEA | Home & Garden | 1.84× | ||
| 19 | Shoes | Fashion & Accessoires | 1.78× | ||
| 20 | Billa (supermarket) | Shopping | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.69× | |
| Quality Awareness | PREMIUM | 2.00× | |
| Family Orientation | CONSERVATISM | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.27× | |
| Extroversion | THRILL | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Bedroom has an estimated audience of 845,285 people in Austria, concentrated in Vienna and Lower Austria.
64.8% of Bedroom fans are female, 35.2% are male, with an average age of 40.0 years.
Bedroom fans show strongest brand affinity for Bedroom furniture (9.07×), Billa (supermarket) (1.73×), and WhatsApp (2.65×) over the country average.
Bedroom fans in Austria are most concentrated in Vienna (reach ~100K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Bedroom itself, the audience over-indexes on Billa (supermarket) (1.73×), WhatsApp (2.65×), IKEA (1.84×), and Kitchenware (4.02×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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