A data profile of the people who buy, follow and care about Bedroom in India — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 3,038,226 people in India.
Bedroom has an estimated audience of 3,038,226 people in India. 34.1% are female, 65.9% are male, average age 37.0. Top brand affinities: Renovation, Cabinetry, Mattress, Blanket, Furniture.
Top brand affinities include Renovation, Cabinetry, Mattress, with strongest over-indexing on Renovation (4.58× the country average).
Demographically, the Bedroom audience skews more male with an average age of 37.0, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Bedroom fan in India is more male, around 37.0 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.
The key figures that characterise the Bedroom profile in India.
34.1% are female, 65.9% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 37.0 |
| Estimated audience size | 3,038,226 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Bedroom audience comes from India.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Bedroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 6.54× | ||
| 02 | Sofa bed | Home & Garden | 5.70× | ||
| 03 | Pillow | Home & Garden | 5.42× | ||
| 04 | Renovation | Home & Garden | 4.58× | ||
| 05 | Bed sheet | Home & Garden | 4.09× | ||
| 06 | Mattress | Home & Garden | 4.08× | ||
| 07 | Cabinetry | Home & Garden | 3.30× | ||
| 08 | IKEA | Home & Garden | 2.79× | ||
| 09 | Real property | Home & Garden | 2.75× | ||
| 10 | Kitchenware | Home & Garden | 2.66× | ||
| 11 | Hypermarket | Shopping | 2.57× | ||
| 12 | Microwave oven | Home & Garden | 2.25× | ||
| 13 | BTS | Music & Radio | 2.07× | ||
| 14 | Passive income | Business & Career | 2.00× | ||
| 15 | Furniture | Home & Garden | 1.96× | ||
| 16 | Business class | Travel & Leisure | 1.82× | ||
| 17 | True Detective | Movies & TV | 1.80× | ||
| 18 | Apartment | Business & Career | 1.73× | ||
| 19 | Home Appliances | Home & Garden | 1.69× | ||
| 20 | Trousers | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.39× | |
| Convenience Orientation | PREMIUM | 2.23× | |
| Quality Awareness | PREMIUM | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Community Orientation | OPEN | 0.76× | |
| Spirituality | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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