A data profile of the people who buy, follow and care about Bedroom in Denmark — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 1,094,298 people in Denmark.
Bedroom has an estimated audience of 1,094,298 people in Denmark. 73.3% are female, 26.7% are male, average age 43.7. Top brand affinities: Terraced house, IKEA, Flower, Gina Tricot, Sewing machine.
Top brand affinities include Terraced house, IKEA, Flower, with strongest over-indexing on Terraced house (2.73× the country average).
Demographically, the Bedroom audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Bedroom fan in Denmark is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Terraced house.
The key figures that characterise the Bedroom profile in Denmark.
73.3% are female, 26.7% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 43.7 |
| Estimated audience size | 1,094,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Bedroom audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Bedroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 2.73× | ||
| 02 | Sewing machine | Home & Garden | 2.59× | ||
| 03 | Sauna | Home & Garden | 2.47× | ||
| 04 | Public transport | Cars & Mobility | 2.18× | ||
| 05 | Garden furniture | Home & Garden | 2.15× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 2.05× | ||
| 07 | Greenhouse | Home & Garden | 1.99× | ||
| 08 | Zizzi | Food & Beverages | 1.91× | ||
| 09 | Georg Jensen | Home & Garden | 1.85× | ||
| 10 | Modern architecture | Arts & Culture | 1.78× | ||
| 11 | Mortgage loans | Business & Career | 1.77× | ||
| 12 | Flower | Home & Garden | 1.71× | ||
| 13 | IHF World Men's Handball Championship | Sports | 1.70× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.66× | ||
| 15 | Poster | Arts & Culture | 1.64× | ||
| 16 | Royal Copenhagen | Home & Garden | 1.64× | ||
| 17 | Novo Nordisk | Health | 1.58× | ||
| 18 | ILVA | Home & Garden | 1.55× | ||
| 19 | IKEA | Home & Garden | 1.54× | ||
| 20 | Hobby | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.41× | |
| Indulgence | JOY | 1.36× | |
| DIY Mentality | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.94× | |
| Spirituality | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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