A data profile of the people who buy, follow and care about Modern architecture in Denmark — modelled from more than twelve digital signal sources. Modern architecture has an estimated audience of 876,801 people in Denmark.
Modern architecture has an estimated audience of 876,801 people in Denmark. 68.7% are female, 31.3% are male, average age 43.5. Top brand affinities: Bauhaus, Føtex, IKEA, Bilka, Biltema.
Top brand affinities include Bauhaus, Føtex, IKEA, with strongest over-indexing on Bauhaus (2.69× the country average).
Demographically, the Modern architecture audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Modern architecture fan in Denmark is more female, around 43.5 years old, with strong Social Media Usage tendencies and a notable affinity for Bauhaus.
The key figures that characterise the Modern architecture profile in Denmark.
68.7% are female, 31.3% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 43.5 |
| Estimated audience size | 876,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Modern architecture audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.9% |
| China | 4.3% |
The strongest cross-interests of the Modern architecture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bauhaus | Shopping | 2.69× | ||
| 02 | Department store | Shopping | 2.63× | ||
| 03 | Føtex | Shopping | 2.29× | ||
| 04 | Kvickly | Food & Beverages | 2.15× | ||
| 05 | Living room | Home & Garden | 1.86× | ||
| 06 | Biltema | Business & Career | 1.78× | ||
| 07 | Matas (drug store) | Shopping | 1.71× | ||
| 08 | Villa | Travel & Leisure | 1.70× | ||
| 09 | IKEA | Home & Garden | 1.69× | ||
| 10 | Bilka | Shopping | 1.69× | ||
| 11 | Momondo | Travel & Leisure | 1.68× | ||
| 12 | YouSee | Technology & Electronics | 1.61× | ||
| 13 | Scandinavia | Travel & Leisure | 1.54× | ||
| 14 | Nordea | Business & Career | 1.53× | ||
| 15 | REMA 1000 | Shopping | 1.52× | ||
| 16 | Apartment | Business & Career | 1.52× | ||
| 17 | Architecture | Business & Career | 1.52× | ||
| 18 | Norway | Travel & Leisure | 1.52× | ||
| 19 | Kitchen | Home & Garden | 1.51× | ||
| 20 | Nordic countries | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.96× | |
| Travelling | THRILL | 0.81× | |
| Patriotism | CONSERVATISM | 0.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.11× | |
| Patriotism | CONSERVATISM | 0.47× | |
| Travelling | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Modern architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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