A data profile of the people who buy, follow and care about Nordic countries in Denmark — modelled from more than twelve digital signal sources. Nordic countries has an estimated audience of 1,856,492 people in Denmark.
Nordic countries has an estimated audience of 1,856,492 people in Denmark. 59.1% are female, 40.9% are male, average age 45.8. Top brand affinities: Scandinavia, ILVA, Ice Hockey World Championships, Germany, Novo Nordisk.
Top brand affinities include Scandinavia, ILVA, Ice Hockey World Championships, with strongest over-indexing on Scandinavia (1.64× the country average).
Demographically, the Nordic countries audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Nordic countries fan in Denmark is more female, around 45.8 years old, with strong Community Orientation tendencies and a notable affinity for Scandinavia.
The key figures that characterise the Nordic countries profile in Denmark.
59.1% are female, 40.9% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 45.8 |
| Estimated audience size | 1,856,492 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Nordic countries audience comes from Denmark.
| Country | Share |
|---|---|
| Japan | 31.6% |
| Sweden | 8.6% |
| United States | 7.2% |
The strongest cross-interests of the Nordic countries audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iceland | Travel & Leisure | 2.38× | ||
| 02 | ILVA | Home & Garden | 1.90× | ||
| 03 | Car rentals | Cars & Mobility | 1.76× | ||
| 04 | Trivago | Travel & Leisure | 1.76× | ||
| 05 | Stockholm | Travel & Leisure | 1.75× | ||
| 06 | Fair trade | Business & Career | 1.70× | ||
| 07 | Lego | Kids & Family | 1.65× | ||
| 08 | Scandinavia | Travel & Leisure | 1.64× | ||
| 09 | First class travel | Travel & Leisure | 1.59× | ||
| 10 | Ice Hockey World Championships | Sports | 1.58× | ||
| 11 | Sauna | Home & Garden | 1.57× | ||
| 12 | Ryanair | Travel & Leisure | 1.56× | ||
| 13 | Lingerie | Fashion & Accessoires | 1.56× | ||
| 14 | Satellite television | Technology & Electronics | 1.55× | ||
| 15 | Cruises | Travel & Leisure | 1.54× | ||
| 16 | Intersport | Shopping | 1.53× | ||
| 17 | Novo Nordisk | Health | 1.52× | ||
| 18 | Germany | Travel & Leisure | 1.51× | ||
| 19 | Modern architecture | Arts & Culture | 1.51× | ||
| 20 | Brewery | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Mindfulness | BALANCE | 0.90× | |
| Urban Lifestyle | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Nordic countries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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