A data profile of the people who buy, follow and care about Jutland in Denmark — modelled from more than twelve digital signal sources. Jutland has an estimated audience of 1,940,608 people in Denmark.
Jutland has an estimated audience of 1,940,608 people in Denmark. 56.8% are female, 43.2% are male, average age 44.3. Top brand affinities: Baccarat.
Top brand affinities include Baccarat, with strongest over-indexing on Baccarat (1.57× the country average).
Demographically, the Jutland audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Individualism, DIY Mentality.
The typical Jutland fan in Denmark is more female, around 44.3 years old, with strong Individualism tendencies and a notable affinity for Baccarat.
The key figures that characterise the Jutland profile in Denmark.
56.8% are female, 43.2% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 44.3 |
| Estimated audience size | 1,940,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Jutland audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 68.7% |
| Germany | 17.4% |
| United States | 6.0% |
The strongest cross-interests of the Jutland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baccarat | Games | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.16× | |
| DIY Mentality | THRILL | 1.15× | |
| Community Orientation | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.74× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Urban Lifestyle | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Jutland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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