A data profile of the people who buy, follow and care about Scandinavia in Denmark — modelled from more than twelve digital signal sources. Scandinavia has an estimated audience of 1,801,522 people in Denmark.
Scandinavia has an estimated audience of 1,801,522 people in Denmark. 59.5% are female, 40.5% are male, average age 46.5. Top brand affinities: Nordic countries, ALT for damerne, Northern Europe, Oslo, Scandinavian Airlines.
Top brand affinities include Nordic countries, ALT for damerne, Northern Europe, with strongest over-indexing on Nordic countries (1.64× the country average).
Demographically, the Scandinavia audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Scandinavia fan in Denmark is more female, around 46.5 years old, with strong Travelling tendencies and a notable affinity for Nordic countries.
The key figures that characterise the Scandinavia profile in Denmark.
59.5% are female, 40.5% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 46.5 |
| Estimated audience size | 1,801,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Scandinavia audience comes from Denmark.
| Country | Share |
|---|---|
| Sweden | 10.3% |
| Germany | 8.9% |
| United States | 8.6% |
The strongest cross-interests of the Scandinavia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Uppsala University | Business & Career | 3.07× | ||
| 02 | Stockholm University | Business & Career | 2.84× | ||
| 03 | Scandinavian Airlines | Travel & Leisure | 2.62× | ||
| 04 | Modernism | Arts & Culture | 2.17× | ||
| 05 | Arctic | Travel & Leisure | 2.02× | ||
| 06 | Northern Europe | Politics & Society | 1.99× | ||
| 07 | Louisiana Museum of Modern Art | Arts & Culture | 1.69× | ||
| 08 | Lufthansa | Travel & Leisure | 1.68× | ||
| 09 | Fjord | Travel & Leisure | 1.67× | ||
| 10 | Iceland | Travel & Leisure | 1.66× | ||
| 11 | Nordic countries | Travel & Leisure | 1.64× | ||
| 12 | Oslo | Travel & Leisure | 1.63× | ||
| 13 | Magasin du Nord | Shopping | 1.63× | ||
| 14 | KLM | Travel & Leisure | 1.60× | ||
| 15 | Arla Foods | Food & Beverages | 1.59× | ||
| 16 | ALT for damerne | News | 1.53× | ||
| 17 | Birkenstock | Fashion & Accessoires | 1.53× | ||
| 18 | Kay Bojesen | Home & Garden | 1.53× | ||
| 19 | Yin yoga | Sports | 1.51× | ||
| 20 | Hatha yoga | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.01× | |
| Social Media Usage | JOY | 0.83× | |
| Patriotism | CONSERVATISM | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Scandinavia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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