A data profile of the people who buy, follow and care about ALT for damerne in Denmark — modelled from more than twelve digital signal sources. ALT for damerne has an estimated audience of 1,257,626 people in Denmark.
ALT for damerne has an estimated audience of 1,257,626 people in Denmark. 77.0% are female, 23.0% are male, average age 47.1. Top brand affinities: IKEA, Do it yourself (DIY), JYSK, Organic food, Recipes.
Top brand affinities include IKEA, Do it yourself (DIY), JYSK, with strongest over-indexing on IKEA (1.95× the country average).
Demographically, the ALT for damerne audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical ALT for damerne fan in Denmark is more female, around 47.1 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the ALT for damerne profile in Denmark.
77.0% are female, 23.0% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 47.1 |
| Estimated audience size | 1,257,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 11% | |
| 30-39 | 13% | |
| 40-49 | 24% | |
| 50+ | 43% |
The strongest cross-interests of the ALT for damerne audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Library | Literature | 2.12× | ||
| 02 | Children's clothing | Fashion & Accessoires | 2.01× | ||
| 03 | ILVA | Home & Garden | 1.99× | ||
| 04 | H&M | Shopping | 1.97× | ||
| 05 | IKEA | Home & Garden | 1.95× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 1.93× | ||
| 07 | Organic food | Food & Beverages | 1.90× | ||
| 08 | Discount stores | Shopping | 1.81× | ||
| 09 | Gina Tricot | Fashion & Accessoires | 1.81× | ||
| 10 | Dinner | Food & Beverages | 1.76× | ||
| 11 | JYSK | Home & Garden | 1.74× | ||
| 12 | Terraced house | Home & Garden | 1.74× | ||
| 13 | IHF World Men's Handball Championship | Sports | 1.72× | ||
| 14 | Shopping malls | Shopping | 1.68× | ||
| 15 | Desserts | Food & Beverages | 1.66× | ||
| 16 | Recipes | Food & Beverages | 1.65× | ||
| 17 | Supermarket | Shopping | 1.63× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.55× | ||
| 19 | Flower | Home & Garden | 1.54× | ||
| 20 | Scandinavia | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.54× | |
| Quality Awareness | PREMIUM | 1.50× | |
| DIY Mentality | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.87× | |
| Risk Appetite | THRILL | 0.91× | |
| Early Adopter Mentality | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for ALT for damerne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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