A data profile of the people who buy, follow and care about Tabloid (newspaper format) in Denmark — modelled from more than twelve digital signal sources. Tabloid (newspaper format) has an estimated audience of 1,743,115 people in Denmark.
Tabloid (newspaper format) has an estimated audience of 1,743,115 people in Denmark. 55.6% are female, 44.4% are male, average age 42.5. Top brand affinities: ALT for damerne, E-box, Danish Royal Family, Dagbladet, Hand washing.
Top brand affinities include ALT for damerne, E-box, Danish Royal Family, with strongest over-indexing on ALT for damerne (1.55× the country average).
Demographically, the Tabloid (newspaper format) audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Tabloid (newspaper format) fan in Denmark is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for ALT for damerne.
The key figures that characterise the Tabloid (newspaper format) profile in Denmark.
55.6% are female, 44.4% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 42.5 |
| Estimated audience size | 1,743,115 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Tabloid (newspaper format) audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.6% |
| United Kingdom | 19.5% |
| Italy | 12.2% |
The strongest cross-interests of the Tabloid (newspaper format) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Epigenetics | Health | 2.34× | ||
| 02 | Hand washing | Home & Garden | 2.21× | ||
| 03 | News24 | News | 2.13× | ||
| 04 | Influenza | Health | 2.12× | ||
| 05 | Nena | Music & Radio | 2.07× | ||
| 06 | Journalisten | Topic | 2.03× | ||
| 07 | Beef tenderloin | Food & Beverages | 2.02× | ||
| 08 | Danish Royal Family | Politics & Society | 1.92× | ||
| 09 | Tablecloth | Home & Garden | 1.86× | ||
| 10 | Party game | Games | 1.73× | ||
| 11 | Home accessories | Home & Garden | 1.69× | ||
| 12 | Alloy wheel | Cars & Mobility | 1.69× | ||
| 13 | Personal protective equipment | Cars & Mobility | 1.66× | ||
| 14 | NetBank | Business & Career | 1.61× | ||
| 15 | Dagbladet | News | 1.58× | ||
| 16 | Richard Gere | Movies & TV | 1.56× | ||
| 17 | ALT for damerne | News | 1.55× | ||
| 18 | Educational toy | Kids & Family | 1.55× | ||
| 19 | Draught beer | Food & Beverages | 1.54× | ||
| 20 | E-box | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.60× | |
| Urban Lifestyle | OPEN | 1.39× | |
| Luxury Orientation | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Social Media Usage | JOY | 0.68× | |
| Travelling | THRILL | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Tabloid (newspaper format). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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