A data profile of the people who buy, follow and care about Tabloid (newspaper format) in Ireland — modelled from more than twelve digital signal sources. Tabloid (newspaper format) has an estimated audience of 959,800 people in Ireland.
Tabloid (newspaper format) has an estimated audience of 959,800 people in Ireland. 60.6% are female, 39.4% are male, average age 43.5. Top brand affinities: Daily Star (United Kingdom), Daily Express, RSVP Magazine, The Daily Star (Bangladesh), Show business.
Top brand affinities include Daily Star (United Kingdom), Daily Express, RSVP Magazine, with strongest over-indexing on Daily Star (United Kingdom) (1.95× the country average).
Demographically, the Tabloid (newspaper format) audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Tabloid (newspaper format) fan in Ireland is more female, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for Daily Star (United Kingdom).
The key figures that characterise the Tabloid (newspaper format) profile in Ireland.
60.6% are female, 39.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 43.5 |
| Estimated audience size | 959,800 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Tabloid (newspaper format) audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.6% |
| United Kingdom | 19.5% |
| Italy | 12.2% |
The strongest cross-interests of the Tabloid (newspaper format) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Daily Star (Bangladesh) | News | 2.03× | ||
| 02 | Daily Express | News | 2.00× | ||
| 03 | Daily Star (United Kingdom) | News | 1.95× | ||
| 04 | Daily Record (Scotland) | News | 1.91× | ||
| 05 | MSN | News | 1.83× | ||
| 06 | Daily Mail Celebrity | News | 1.82× | ||
| 07 | Liverpool Echo | News | 1.74× | ||
| 08 | Manchester Evening News | News | 1.74× | ||
| 09 | London Evening Standard | News | 1.74× | ||
| 10 | Show business | Movies & TV | 1.72× | ||
| 11 | News and Star | News | 1.71× | ||
| 12 | OK! | News | 1.68× | ||
| 13 | New York Post | News | 1.63× | ||
| 14 | Digital Spy | Internet & Social Media | 1.63× | ||
| 15 | The Sun Football | Sports | 1.58× | ||
| 16 | RSVP Magazine | Internet & Social Media | 1.55× | ||
| 17 | Free newspaper | News | 1.55× | ||
| 18 | Yorkshire | Travel & Leisure | 1.53× | ||
| 19 | Birmingham | Travel & Leisure | 1.52× | ||
| 20 | Coronation Street | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.99× | |
| Travelling | THRILL | 0.83× | |
| Need for Security | CONSERVATISM | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Social Media Usage | JOY | 0.65× | |
| Need for Security | CONSERVATISM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Tabloid (newspaper format). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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