A data profile of the people who buy, follow and care about Organic food in Denmark — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 1,525,200 people in Denmark.
Organic food has an estimated audience of 1,525,200 people in Denmark. 67.8% are female, 32.2% are male, average age 46.4. Top brand affinities: Recipes, ALT for damerne, Søstrene Grene, Dinner, Knitting.
Top brand affinities include Recipes, ALT for damerne, Søstrene Grene, with strongest over-indexing on Recipes (1.76× the country average).
Demographically, the Organic food audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.
The typical Organic food fan in Denmark is more female, around 46.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Recipes.
The key figures that characterise the Organic food profile in Denmark.
67.8% are female, 32.2% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 46.4 |
| Estimated audience size | 1,525,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 42% |
of the worldwide Organic food audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ældre Sagen | Politics & Society | 2.09× | ||
| 02 | Fair trade | Business & Career | 2.03× | ||
| 03 | ALT for damerne | News | 1.90× | ||
| 04 | Georg Jensen | Home & Garden | 1.86× | ||
| 05 | Ecology | Politics & Society | 1.82× | ||
| 06 | Symptom | Health | 1.80× | ||
| 07 | Recipes | Food & Beverages | 1.76× | ||
| 08 | Royal Copenhagen | Home & Garden | 1.72× | ||
| 09 | Children's clothing | Fashion & Accessoires | 1.71× | ||
| 10 | Bo Bedre | Home & Garden | 1.68× | ||
| 11 | Dinner | Food & Beverages | 1.65× | ||
| 12 | Self-esteem | Health | 1.60× | ||
| 13 | Ude og Hjemme | News | 1.58× | ||
| 14 | Søstrene Grene | Fashion & Accessoires | 1.57× | ||
| 15 | Wool | Fashion & Accessoires | 1.57× | ||
| 16 | Knitting | Home & Garden | 1.56× | ||
| 17 | Vegetable | Food & Beverages | 1.56× | ||
| 18 | Yarn | Fashion & Accessoires | 1.54× | ||
| 19 | ILVA | Home & Garden | 1.52× | ||
| 20 | Lunch | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.74× | |
| Convenience Orientation | PREMIUM | 1.55× | |
| Urban Lifestyle | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Social Media Usage | JOY | 0.75× | |
| Travelling | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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