A data profile of the people who buy, follow and care about Ecology in Denmark — modelled from more than twelve digital signal sources. Ecology has an estimated audience of 710,993 people in Denmark.
Ecology has an estimated audience of 710,993 people in Denmark. 67.6% are female, 32.4% are male, average age 44.8. Top brand affinities: Organic food, Gina Tricot, Novo Nordisk, Hobby, Organic farming.
Top brand affinities include Organic food, Gina Tricot, Novo Nordisk, with strongest over-indexing on Organic food (1.82× the country average).
Demographically, the Ecology audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Sustainability, Community Orientation.
The typical Ecology fan in Denmark is more female, around 44.8 years old, with strong Sustainability tendencies and a notable affinity for Organic food.
The key figures that characterise the Ecology profile in Denmark.
67.6% are female, 32.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 44.8 |
| Estimated audience size | 710,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 37% |
of the worldwide Ecology audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 7.4% |
| France | 6.6% |
The strongest cross-interests of the Ecology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Milan | Travel & Leisure | 2.26× | ||
| 02 | Fair trade | Business & Career | 1.96× | ||
| 03 | Animal rights | Politics & Society | 1.95× | ||
| 04 | Gina Tricot | Fashion & Accessoires | 1.88× | ||
| 05 | Ravelry | Internet & Social Media | 1.86× | ||
| 06 | Organic food | Food & Beverages | 1.82× | ||
| 07 | Organic farming | Food & Beverages | 1.82× | ||
| 08 | Local food | Food & Beverages | 1.80× | ||
| 09 | Zizzi | Food & Beverages | 1.78× | ||
| 10 | Kitchenware | Home & Garden | 1.63× | ||
| 11 | Novo Nordisk | Health | 1.61× | ||
| 12 | Poster | Arts & Culture | 1.59× | ||
| 13 | Brewery | Food & Beverages | 1.59× | ||
| 14 | Georg Jensen | Home & Garden | 1.57× | ||
| 15 | Cruises | Travel & Leisure | 1.53× | ||
| 16 | Department store | Shopping | 1.53× | ||
| 17 | Royal Copenhagen | Home & Garden | 1.52× | ||
| 18 | Bakery | Food & Beverages | 1.52× | ||
| 19 | Kindergarten | Kids & Family | 1.51× | ||
| 20 | Hobby | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.63× | |
| Community Orientation | OPEN | 1.49× | |
| Tradition | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Risk Appetite | THRILL | 0.96× | |
| Price Sensitivity | PREMIUM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Ecology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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