A data profile of the people who buy, follow and care about Ecology in Italy — modelled from more than twelve digital signal sources. Ecology has an estimated audience of 7,571,480 people in Italy.
Ecology has an estimated audience of 7,571,480 people in Italy. 56.9% are female, 43.1% are male, average age 42.9. Top brand affinities: Wikipedia, Volunteering, Mediaset, Satire, Champagne.
Top brand affinities include Wikipedia, Volunteering, Mediaset, with strongest over-indexing on Wikipedia (2.79× the country average).
Demographically, the Ecology audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Community Orientation.
The typical Ecology fan in Italy is more female, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Ecology profile in Italy.
56.9% are female, 43.1% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 42.9 |
| Estimated audience size | 7,571,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Ecology audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 7.4% |
| France | 6.6% |
The strongest cross-interests of the Ecology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.79× | ||
| 02 | Sustainable products | Politics & Society | 2.58× | ||
| 03 | Ethical consumerism | Shopping | 2.33× | ||
| 04 | Breastfeeding | Kids & Family | 2.24× | ||
| 05 | Satire | Literature | 2.21× | ||
| 06 | Photovoltaics | Home & Garden | 2.01× | ||
| 07 | Champagne | Food & Beverages | 1.82× | ||
| 08 | Mediaset | Technology & Electronics | 1.80× | ||
| 09 | Robert Redford | Movies & TV | 1.77× | ||
| 10 | Korean cuisine | Food & Beverages | 1.76× | ||
| 11 | Rose | Home & Garden | 1.75× | ||
| 12 | Simple living | Politics & Society | 1.70× | ||
| 13 | Volunteering | Politics & Society | 1.68× | ||
| 14 | Sustainable energy | Home & Garden | 1.63× | ||
| 15 | Air conditioning | Technology & Electronics | 1.61× | ||
| 16 | General practitioner | Health | 1.57× | ||
| 17 | Nonprofit organization | Politics & Society | 1.56× | ||
| 18 | Charitable organization | Politics & Society | 1.56× | ||
| 19 | Renewable energy | Business & Career | 1.52× | ||
| 20 | HVAC | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.44× | |
| Community Orientation | OPEN | 1.39× | |
| Indulgence | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Extroversion | THRILL | 0.91× | |
| Quality Awareness | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Ecology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.