A data profile of the people who buy, follow and care about Ecology in Spain — modelled from more than twelve digital signal sources. Ecology has an estimated audience of 4,807,827 people in Spain.
Ecology has an estimated audience of 4,807,827 people in Spain. 59.8% are female, 40.2% are male, average age 44.4. Top brand affinities: Iberia (airline), WhatsApp, Volunteering, Aldi, Flower.
Top brand affinities include Iberia (airline), WhatsApp, Volunteering, with strongest over-indexing on Iberia (airline) (1.65× the country average).
Demographically, the Ecology audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Sustainability, Individualism.
The typical Ecology fan in Spain is more female, around 44.4 years old, with strong Sustainability tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Ecology profile in Spain.
59.8% are female, 40.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 44.4 |
| Estimated audience size | 4,807,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Ecology audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 7.4% |
| France | 6.6% |
The strongest cross-interests of the Ecology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 2.81× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 2.50× | ||
| 03 | Satire | Literature | 2.45× | ||
| 04 | Refrigerator | Home & Garden | 2.21× | ||
| 05 | Isabel Marant | Fashion & Accessoires | 2.17× | ||
| 06 | Mango | Shopping | 1.76× | ||
| 07 | Efficient energy use | Technology & Electronics | 1.75× | ||
| 08 | Wedding dress | Fashion & Accessoires | 1.73× | ||
| 09 | Wine tasting | Food & Beverages | 1.70× | ||
| 10 | Nonprofit organization | Politics & Society | 1.68× | ||
| 11 | Internet & Social Media | 1.67× | |||
| 12 | Local food | Food & Beverages | 1.66× | ||
| 13 | Iberia (airline) | Travel & Leisure | 1.65× | ||
| 14 | Real property | Home & Garden | 1.65× | ||
| 15 | Organic farming | Food & Beverages | 1.65× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.63× | ||
| 17 | Aldi | Shopping | 1.61× | ||
| 18 | El Mueble | Home & Garden | 1.54× | ||
| 19 | Distilled beverage | Food & Beverages | 1.53× | ||
| 20 | Flower | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.58× | |
| Individualism | JOY | 1.41× | |
| Community Orientation | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.94× | |
| Social Media Usage | JOY | 0.95× | |
| Mindfulness | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Ecology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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