A data profile of the people who buy, follow and care about Ecology in Brazil — modelled from more than twelve digital signal sources. Ecology has an estimated audience of 3,939,417 people in Brazil.
Ecology has an estimated audience of 3,939,417 people in Brazil. 57.8% are female, 42.2% are male, average age 42.9. Top brand affinities: MSN, Real property, Organic farming, JusBrasil, Enel.
Top brand affinities include MSN, Real property, Organic farming, with strongest over-indexing on MSN (1.64× the country average).
Demographically, the Ecology audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Individualism.
The typical Ecology fan in Brazil is more female, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for MSN.
The key figures that characterise the Ecology profile in Brazil.
57.8% are female, 42.2% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 42.9 |
| Estimated audience size | 3,939,417 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Ecology audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 7.4% |
| France | 6.6% |
The strongest cross-interests of the Ecology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Matt Damon | Movies & TV | 2.25× | ||
| 02 | Duvet | Home & Garden | 2.06× | ||
| 03 | True Detective | Movies & TV | 1.91× | ||
| 04 | Forestry | Home & Garden | 1.85× | ||
| 05 | Maria Bethânia | Music & Radio | 1.82× | ||
| 06 | Spanish language | Politics & Society | 1.77× | ||
| 07 | JusBrasil | Internet & Social Media | 1.70× | ||
| 08 | Petrobras | Cars & Mobility | 1.69× | ||
| 09 | Renewable energy | Business & Career | 1.69× | ||
| 10 | Al Pacino | Movies & TV | 1.69× | ||
| 11 | Google Flights | Travel & Leisure | 1.66× | ||
| 12 | Rail transport | Travel & Leisure | 1.66× | ||
| 13 | MSN | News | 1.64× | ||
| 14 | Bossa nova | Music & Radio | 1.60× | ||
| 15 | Sustainability | Politics & Society | 1.57× | ||
| 16 | Organic farming | Food & Beverages | 1.56× | ||
| 17 | Enel | Home & Garden | 1.56× | ||
| 18 | Makita | Home & Garden | 1.55× | ||
| 19 | Island | Travel & Leisure | 1.52× | ||
| 20 | Real property | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.56× | |
| Individualism | JOY | 1.32× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.82× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Community Orientation | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ecology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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