Rascasse Audience Intelligence

Ecology Audience in United States

A data profile of the people who buy, follow and care about Ecology in United States — modelled from more than twelve digital signal sources. Ecology has an estimated audience of 14,439,314 people in United States.

#93among Field of study in United States#1638among Topic in United States#146in Politics & Society

The average Ecology fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bass guitar, Saxophone, Electric guitar, with strongest over-indexing on Bass guitar (2.77× the country average).

Demographically, the Ecology audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ecology fan in United States is more female, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Bass guitar.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ecology profile in United States.

Audience size
14.4M
in United States
Gender
59.6%♀
40.4% male
Age
37.3
average years
Country rank
#2426
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ecology fans

59.6% are female, 40.4% are male, average age 37.3.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Ecology audience in United States
MetricValue
Female59.6%
Male40.4%
Average age37.3
Estimated audience size14,439,314
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Ecology audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3917%
40-4917%
50+20%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Ecology audience comes from United States.

Worldwide audience distribution share by country for Ecology
CountryShare
United States14.1%
Italy7.4%
France6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ecology audience in United States is strongest.

Fig. 05

Top regions by affinity

Ecology fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~600K1.35×
02California~2M1.30×
03Hawaii~80K1.22×
04Virginia~400K1.21×
05Alaska~40K1.20×
06Washington~300K1.18×
07Vermont~30K1.18×
08Maine~60K1.11×
09North Carolina~500K1.09×
10Indiana~300K1.09×
11Louisiana~200K1.09×
12Oregon~200K1.09×
13North Dakota~30K1.09×
14South Dakota~40K1.06×
15Pennsylvania~500K1.05×
16Massachusetts~300K1.05×
17Oklahoma~200K1.03×
18Washington, District of Columbia~40K1.03×
19Montana~40K1.03×
20Wisconsin~200K1.01×
21Rhode Island~50K1.01×
22South Carolina~200K1.00×
23Kansas~100K1.00×
24Maryland~200K0.99×
25Mississippi~100K0.99×
26Idaho~70K0.99×
27Connecticut~100K0.97×
28Nebraska~70K0.97×
29Florida~900K0.96×
30Texas~1M0.95×
31New York~800K0.95×
32New Hampshire~50K0.95×
33Utah~100K0.94×
34Tennessee~300K0.93×
35Minnesota~200K0.93×
36New Mexico~70K0.93×
37Arizona~300K0.92×
38Missouri~200K0.92×
39Alabama~200K0.92×
40West Virginia~60K0.92×
41Kentucky~200K0.91×
42Arkansas~100K0.91×
43Ohio~400K0.90×
44Illinois~400K0.89×
45Michigan~300K0.89×
46Colorado~200K0.89×
47New Jersey~300K0.85×
48Iowa~100K0.85×
49Delaware~30K0.85×
50Nevada~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Ecology, United States
0.72×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ecology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ecology audience
#·InterestCategoryAffinity×
01SaxophoneMusic & Radio4.21×
02CelloMusic & Radio3.85×
03Fly fishingSports2.98×
04Bass guitarMusic & Radio2.77×
05Golf ChannelSports2.52×
06Non-alcoholic beverageFood & Beverages2.49×
07Plant nurseryHome & Garden2.42×
08Electric guitarMusic & Radio2.27×
09LumberHome & Garden2.27×
10Acoustic guitarMusic & Radio2.19×
11CrystalFashion & Accessoires2.12×
12Dog harnessPets & Animals2.11×
13CarpentryHome & Garden2.11×
14Anime conventionLiterature2.01×
15BulldogPets & Animals2.00×
16Dog walkingPets & Animals1.74×
17Planet FitnessSports1.65×
18Musical instrumentMusic & Radio1.63×
19GeneticsKids & Family1.63×
20Trader Joe'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ecology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ecology audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.49×
PatriotismCONSERVATISM1.38×
Design AffinityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ecology audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.82×
Pet OwnershipJOY0.91×
Family OrientationCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ecology have in United States?

Ecology has an estimated audience of 14,439,314 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ecology fans?

59.6% of Ecology fans are female, 40.4% are male, with an average age of 37.3 years.

03

Which brands do Ecology fans like most?

Ecology fans show strongest brand affinity for Bass guitar (2.77×), Saxophone (4.21×), and Electric guitar (2.27×) over the country average.

04

Where do Ecology fans live in United States?

Ecology fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Ecology fans also like?

Beyond Ecology itself, the audience over-indexes on Saxophone (4.21×), Electric guitar (2.27×), Fly fishing (2.98×), and Golf Channel (2.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Ecology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ecology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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