Ecology Audience in United States

Ecology logo

Ecology has an estimated audience of 14,439,314 people in United States. 59.6% are female, 40.4% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: JDSU, Nebraska Cornhuskers football, UK garage, Natural rubber, Staycation.

The average Ecology fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JDSU, Nebraska Cornhuskers football, UK garage, with strongest over-indexing on JDSU (3.33× the country average). Demographically, the Ecology audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Field of study

Demographics of Ecology fans

Demographic split for Ecology audience in United States
MetricValue
Female59.6%
Male40.4%
Average age37.3
Estimated audience size14,439,314

Audience persona

The typical Ecology fan in United States is more female, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for JDSU.

Top regions in United States

Top regions ranked by reach for Ecology in United States
RegionReachAffinity
California2,146,5591.35×
Texas1,204,1300.97×
Florida1,044,3081.07×
New York875,9301.09×
Georgia569,0741.28×
Pennsylvania492,8361.01×
North Carolina449,5041.03×
Illinois432,7210.9×
Virginia404,6431.15×
Ohio394,1110.89×
Washington375,0241.29×
Michigan350,4340.93×
Massachusetts322,7551.13×
New Jersey318,5400.87×
Tennessee283,0380.98×
Arizona280,9510.95×
Maryland255,6811.03×
Indiana254,2420.96×
Missouri213,9460.92×
Colorado213,0800.94×
Wisconsin209,6460.97×
Louisiana200,8461.08×
Minnesota199,7230.97×
Oregon194,2651.17×
South Carolina187,1530.86×
Alabama181,7260.9×
Oklahoma154,8390.97×
Kentucky152,8490.84×
Connecticut149,0331.03×
Utah125,6940.97×
Mississippi115,5640.97×
Kansas106,1580.93×
Arkansas104,2700.88×
Nevada101,8470.73×
Iowa101,0420.85×
Hawaii74,1661.19×
Idaho70,7560.98×
New Mexico67,1210.93×
Nebraska66,9930.93×
West Virginia60,5220.9×
Maine58,9101.14×
New Hampshire55,0260.97×
Washington, District of Columbia52,5321.21×
Rhode Island49,5761.08×
Montana42,6641.07×
Alaska33,4711.08×
Delaware31,8640.8×
Vermont30,4471.2×
South Dakota30,0790.9×
North Dakota28,7890.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ecology audience
BrandAffinityCategory
JDSU3.33×Business & Career
Nebraska Cornhuskers football3.48×Sports
UK garage5×Music & Radio
Natural rubber1.84×Cars & Mobility
Staycation2.54×Home & Garden
Jesse Plemons2.58×Movies & TV
Bank account1.83×Business & Career
Jaws3.76×Movies & TV
Queens College, City University of New York4.63×Business & Career
Nipsey Hussle2.98×Music & Radio
Home staging2.62×Home & Garden
Grammarly2.11×Business & Career
Janitor2.7×Home & Garden
Mangaka1.59×Literature
Voter registration1.79×Politics & Society
Durban University of Technology4.11×Business & Career
Glossier1.86×Beauty & Wellness
Stay at Home Mum4.63×Kids & Family
The Rain5.34×Movies & TV
Go Go's3.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ecology audience
TraitClusterScore
SustainabilityBALANCE1.71
Design AffinityPREMIUM1.41
DIY MentalityTHRILL1.35
TravellingTHRILL1.34
IndividualismJOY1.28
Sports ActivityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Ecology
CountryShare
United States14.1%
Italy7.4%
France6.6%

See Ecology audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Ecology have in United States?

Ecology has an estimated audience of 14,439,314 people in United States, concentrated in California and Texas.

What is the gender split and age of Ecology fans?

59.6% of Ecology fans are female, 40.4% are male, with an average age of 37.3 years.

Which brands do Ecology fans like most?

Ecology fans show strongest brand affinity for JDSU (3.33×), Nebraska Cornhuskers football (3.48×), and UK garage (5×) over the country average.

Where do Ecology fans live in United States?

Ecology fans in United States are most concentrated in California (reach 2,146,559), Texas (reach 1,204,130), and Florida (reach 1,044,308). These three regions account for the largest share of the active audience.

What other brands do Ecology fans also like?

Beyond Ecology itself, the audience over-indexes on Nebraska Cornhuskers football (3.48×), UK garage (5×), Natural rubber (1.84×), and Staycation (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ecology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.