Ecology Audience in Germany
Ecology has an estimated audience of 5,350,642 people in Germany. 59.3% are female, 40.7% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Tagesschau, Fachhochschule, Pets, Cat food, Casino.
The average Ecology fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Tagesschau, Fachhochschule, Pets, with strongest over-indexing on Tagesschau (2.21× the country average). Demographically, the Ecology audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Ecology fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 39.0 |
| Estimated audience size | 5,350,642 |
Audience persona
The typical Ecology fan in Germany is more female, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,317,184 | 1.13× |
| Baden-Württemberg | 787,634 | 1.08× |
| Bayern | 714,177 | 0.83× |
| Niedersachsen | 596,998 | 1.15× |
| Hessen | 380,777 | 0.93× |
| Rheinland-Pfalz | 295,545 | 1.1× |
| Sachsen | 258,721 | 0.99× |
| Berlin | 207,849 | 0.87× |
| Schleswig-Holstein | 206,938 | 1.08× |
| Brandenburg | 150,518 | 0.91× |
| Hamburg | 137,853 | 1.14× |
| Thüringen | 135,151 | 0.99× |
| Sachsen-Anhalt | 103,231 | 0.74× |
| Mecklenburg-Vorpommern | 87,369 | 0.86× |
| Saarland | 66,025 | 1× |
| Bremen | 55,174 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.21× | Movies & TV |
| Fachhochschule | 7.22× | Business & Career |
| Pets | 1.74× | Pets & Animals |
| Cat food | 3.11× | Pets & Animals |
| Casino | 4.92× | Games |
| Do it yourself (DIY) | 1.91× | Home & Garden |
| Ryanair | 2.21× | Travel & Leisure |
| ICloud | 4× | Technology & Electronics |
| Kurdistan | 7.58× | Travel & Leisure |
| Automobiles | 1.61× | Cars & Mobility |
| Ethical consumerism | 3.42× | Shopping |
| Efficient energy use | 2.48× | Technology & Electronics |
| Sports betting | 4.77× | Games |
| Fressnapf | 2.61× | Shopping |
| Local food | 2.38× | Food & Beverages |
| Sustainable energy | 2.25× | Home & Garden |
| Lieferando.de | 1.71× | Food & Beverages |
| Pet food | 2.1× | Pets & Animals |
| Etsy | 2.39× | Fashion & Accessoires |
| Art exhibition | 2.71× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.3 |
| Pet Ownership | JOY | 1.7 |
| Design Affinity | PREMIUM | 1.67 |
| Sports Activity | POWER | 1.61 |
| Indulgence | JOY | 1.47 |
| DIY Mentality | THRILL | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 7.4% |
| France | 6.6% |
See Ecology audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Ecology have in Germany?
Ecology has an estimated audience of 5,350,642 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Ecology fans?
59.3% of Ecology fans are female, 40.7% are male, with an average age of 39.0 years.
Which brands do Ecology fans like most?
Ecology fans show strongest brand affinity for Tagesschau (2.21×), Fachhochschule (7.22×), and Pets (1.74×) over the country average.
Where do Ecology fans live in Germany?
Ecology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,317,184), Baden-Württemberg (reach 787,634), and Bayern (reach 714,177). These three regions account for the largest share of the active audience.
What other brands do Ecology fans also like?
Beyond Ecology itself, the audience over-indexes on Fachhochschule (7.22×), Pets (1.74×), Cat food (3.11×), and Casino (4.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ecology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.