Rascasse Audience Intelligence

Ecology Audience in Germany

A data profile of the people who buy, follow and care about Ecology in Germany — modelled from more than twelve digital signal sources. Ecology has an estimated audience of 5,350,642 people in Germany.

#48among Field of study in Germany#594among Topic in Germany#23in Politics & Society

The average Ecology fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tagesschau, Efficient energy use, Tour de France, with strongest over-indexing on Tagesschau (2.11× the country average).

Demographically, the Ecology audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ecology fan in Germany is more female, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ecology profile in Germany.

Audience size
5.4M
in Germany
Gender
59.3%♀
40.7% male
Age
39.0
average years
Country rank
#949
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ecology fans

59.3% are female, 40.7% are male, average age 39.0.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Ecology audience in Germany
MetricValue
Female59.3%
Male40.7%
Average age39.0
Estimated audience size5,350,642
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Ecology audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Ecology audience comes from Germany.

Worldwide audience distribution share by country for Ecology
CountryShare
United States14.1%
Italy7.4%
France6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ecology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ecology fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~60K1.21×
02Hamburg~100K1.13×
03Niedersachsen~600K1.11×
04Nordrhein-Westfalen~1.5M1.09×
05Rheinland-Pfalz~300K1.09×
06Baden-Württemberg~800K1.06×
07Schleswig-Holstein~200K1.06×
08Saarland~70K1.04×
09Thüringen~100K0.99×
10Sachsen~300K0.97×
11Hessen~400K0.95×
12Berlin~200K0.93×
13Brandenburg~200K0.92×
14Bayern~800K0.90×
15Mecklenburg-Vorpommern~90K0.89×
16Sachsen-Anhalt~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Ecology, Germany
0.79×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ecology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ecology audience
#·InterestCategoryAffinity×
01Meghan MarkleFashion & Accessoires4.01×
02Tour de FranceSports3.74×
03PandoraFashion & Accessoires3.32×
04Efficient energy useTechnology & Electronics3.17×
05Ethical consumerismShopping3.00×
06VolunteeringPolitics & Society2.67×
07HugendubelShopping2.44×
08Chihuahua (dog)Pets & Animals2.44×
09PatioHome & Garden2.41×
10LivestockPets & Animals2.35×
11Shih TzuPets & Animals2.35×
12CHIO AachenSports2.33×
13Solar powerHome & Garden2.19×
14French BulldogPets & Animals2.16×
15TagesschauMovies & TV2.11×
16Organic farmingFood & Beverages1.93×
17House musicMusic & Radio1.90×
18Renewable energyBusiness & Career1.87×
19RyanairTravel & Leisure1.75×
20Netto Marken-DiscountShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ecology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ecology audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.13×
Quality AwarenessPREMIUM1.47×
Design AffinityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ecology audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.84×
Family OrientationCONSERVATISM0.91×
Luxury OrientationPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ecology have in Germany?

Ecology has an estimated audience of 5,350,642 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Ecology fans?

59.3% of Ecology fans are female, 40.7% are male, with an average age of 39.0 years.

03

Which brands do Ecology fans like most?

Ecology fans show strongest brand affinity for Tagesschau (2.11×), Efficient energy use (3.17×), and Tour de France (3.74×) over the country average.

04

Where do Ecology fans live in Germany?

Ecology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Baden-Württemberg (reach ~800K), and Bayern (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Ecology fans also like?

Beyond Ecology itself, the audience over-indexes on Efficient energy use (3.17×), Tour de France (3.74×), Hugendubel (2.44×), and Volunteering (2.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Ecology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ecology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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