Rascasse Audience Intelligence

Cello Audience in United States

A data profile of the people who buy, follow and care about Cello in United States — modelled from more than twelve digital signal sources. Cello has an estimated audience of 11,361,217 people in United States.

#5among Musical instrument in United States#2064among Topic in United States#224in Music & Radio

The average Cello fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Electronic musical instrument, Harmonica, Music, with strongest over-indexing on Electronic musical instrument (12.23× the country average).

Demographically, the Cello audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Sustainability, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cello fan in United States is more male, around 36.0 years old, with strong Sustainability tendencies and a notable affinity for Electronic musical instrument.

Category: Music & Radio · Type: Topic · Subtype: Musical instrument

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cello profile in United States.

Audience size
11.4M
in United States
Gender
41.9%♀
58.1% male
Age
36.0
average years
Country rank
#3153
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cello fans

41.9% are female, 58.1% are male, average age 36.0.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Cello audience in United States
MetricValue
Female41.9%
Male58.1%
Average age36.0
Estimated audience size11,361,217
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Cello audience in United States
Age bracketShare%
16-1934%
20-2917%
30-3915%
40-4915%
50+19%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Cello audience comes from United States.

Worldwide audience distribution share by country for Cello
CountryShare
United States26.8%
China8.3%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cello audience in United States is strongest.

Fig. 05

Top regions by affinity

Cello fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~50K1.29×
02Texas~1M1.23×
03Utah~100K1.20×
04New Hampshire~50K1.19×
05Washington~300K1.17×
06Georgia~400K1.14×
07Alaska~30K1.12×
08Virginia~300K1.10×
09Nevada~100K1.10×
10California~1.5M1.08×
11Indiana~200K1.07×
12Kansas~100K1.07×
13Montana~30K1.06×
14South Carolina~200K1.05×
15New Mexico~60K1.05×
16Idaho~60K1.05×
17New York~700K1.03×
18Maryland~200K1.03×
19Oklahoma~100K1.03×
20Hawaii~50K1.02×
21North Carolina~300K1.01×
22Missouri~200K1.01×
23Kentucky~100K1.01×
24Mississippi~90K1.01×
25Michigan~300K1.00×
26Oregon~100K1.00×
27Nebraska~60K1.00×
28North Dakota~20K1.00×
29Illinois~400K0.98×
30Arizona~200K0.98×
31Pennsylvania~400K0.97×
32Alabama~200K0.97×
33South Dakota~30K0.96×
34Colorado~200K0.95×
35Arkansas~90K0.95×
36Florida~700K0.94×
37Ohio~300K0.94×
38Massachusetts~200K0.94×
39Tennessee~200K0.92×
40Wisconsin~200K0.92×
41Iowa~90K0.92×
42Minnesota~100K0.91×
43Connecticut~100K0.91×
44Louisiana~100K0.90×
45New Jersey~300K0.89×
46West Virginia~50K0.88×
47Vermont~20K0.86×
48Washington, District of Columbia~30K0.84×
49Maine~30K0.83×
50Delaware~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Cello, United States
0.82×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cello audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cello audience
#·InterestCategoryAffinity×
01G&L Musical InstrumentsMusic & Radio13.53×
02HarmonicaMusic & Radio12.76×
03Electronic musical instrumentMusic & Radio12.23×
04Performance carCars & Mobility10.13×
05Guitar amplifierMusic & Radio6.36×
06InstrumentalMusic & Radio6.18×
07FestivalMusic & Radio3.60×
08Popular musicMusic & Radio3.01×
09AdventureTravel & Leisure3.00×
10Live eventsMusic & Radio2.95×
11MusicBusiness & Career2.79×
12ReadingLiterature2.70×
13Consumer electronicsTechnology & Electronics2.67×
14EntertainmentMovies & TV2.59×
15GamesGames2.51×
16SportsSports2.47×
17Outdoor recreationSports2.41×
18CultureLiterature2.41×
19PetsPets & Animals2.22×
20Food and drinkFood & Beverages2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cello audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cello audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.71×
TravellingTHRILL1.57×
Design AffinityPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cello audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Social Media UsageJOY0.82×
Price SensitivityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cello have in United States?

Cello has an estimated audience of 11,361,217 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cello fans?

41.9% of Cello fans are female, 58.1% are male, with an average age of 36.0 years.

03

Which brands do Cello fans like most?

Cello fans show strongest brand affinity for Electronic musical instrument (12.23×), Harmonica (12.76×), and Music (2.79×) over the country average.

04

Where do Cello fans live in United States?

Cello fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Cello fans also like?

Beyond Cello itself, the audience over-indexes on Harmonica (12.76×), Music (2.79×), Live events (2.95×), and Reading (2.7×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Cello audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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