Guitar Audience in United States

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Guitar has an estimated audience of 43,711,767 people in United States. 43.7% are female, 56.3% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Pro-Ject, Combat sport, JDSU, UK garage.

The average Guitar fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Pro-Ject, Combat sport, with strongest over-indexing on Elsword (28.5× the country average). Demographically, the Guitar audience skews more male with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical instrument

Demographics of Guitar fans

Demographic split for Guitar audience in United States
MetricValue
Female43.7%
Male56.3%
Average age37.0
Estimated audience size43,711,767

Audience persona

The typical Guitar fan in United States is more male, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Guitar in United States
RegionReachAffinity
California5,344,5501.11×
Texas4,296,3801.14×
Florida2,876,4790.97×
New York2,404,2250.98×
Pennsylvania1,536,4061.04×
Illinois1,465,9971.01×
North Carolina1,374,9081.05×
Ohio1,374,5151.02×
Georgia1,368,9241.02×
Michigan1,138,0271×
Tennessee1,059,5531.21×
Arizona1,050,5481.18×
New Jersey1,013,8000.91×
Virginia1,004,3640.94×
Washington957,6301.09×
Indiana927,5101.16×
Massachusetts787,5310.91×
Missouri784,3531.11×
Colorado694,9971.01×
Alabama690,4051.13×
Maryland668,0940.89×
Kentucky658,0081.2×
South Carolina643,8280.98×
Wisconsin606,0440.92×
Minnesota598,3760.96×
Oklahoma592,0461.22×
Louisiana557,5800.99×
Oregon555,4071.11×
Utah481,6511.23×
Arkansas424,0341.18×
Nevada421,9421×
Connecticut417,0730.95×
Mississippi378,9101.05×
Kansas363,9611.06×
Iowa350,8410.97×
New Mexico255,9331.17×
West Virginia247,3361.22×
Idaho225,0431.03×
Nebraska196,6260.9×
Hawaii179,6830.96×
New Hampshire152,8470.89×
Maine137,6690.88×
Rhode Island112,8640.81×
Montana104,2070.86×
Delaware85,9560.71×
South Dakota83,1800.82×
North Dakota82,3080.92×
Washington, District of Columbia79,7150.61×
Alaska76,5880.82×
Vermont65,4670.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guitar audience
BrandAffinityCategory
Elsword28.5×Games
Pro-Ject4.91×Music & Radio
Combat sport1.78×Sports
JDSU2.24×Business & Career
UK garage3.96×Music & Radio
Staycation2.33×Home & Garden
Home staging3.58×Home & Garden
Bank account1.57×Business & Career
Corona (band)2.93×Music & Radio
Noodle (Gorillaz)1.73×Music & Radio
Stamp collecting2.05×Home & Garden
Personalised Gifts1.69×Home & Garden
Hocus Pocus1.64×Movies & TV
Halsey, Oregon2.78×Travel & Leisure
Nebraska Cornhuskers2.78×Sports
Consequence (rapper)2.09×Music & Radio
Moe Howard2.86×Movies & TV
Tierra caliente2.36×Travel & Leisure
Jaws1.57×Movies & TV
Glossier1.52×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guitar audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.34
SustainabilityBALANCE1.18
ExtroversionTHRILL1.14
Pet OwnershipJOY1.13
Early Adopter MentalityPOWER1.11
Risk AppetiteTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Guitar
CountryShare
United States22.7%
Japan5.9%
China5.0%

See Guitar audiences in other countries

More Musical instrument audiences in United States

Frequently asked questions

How many fans does Guitar have in United States?

Guitar has an estimated audience of 43,711,767 people in United States, concentrated in California and Texas.

What is the gender split and age of Guitar fans?

43.7% of Guitar fans are female, 56.3% are male, with an average age of 37.0 years.

Which brands do Guitar fans like most?

Guitar fans show strongest brand affinity for Elsword (28.5×), Pro-Ject (4.91×), and Combat sport (1.78×) over the country average.

Where do Guitar fans live in United States?

Guitar fans in United States are most concentrated in California (reach 5,344,550), Texas (reach 4,296,380), and Florida (reach 2,876,479). These three regions account for the largest share of the active audience.

What other brands do Guitar fans also like?

Beyond Guitar itself, the audience over-indexes on Pro-Ject (4.91×), Combat sport (1.78×), JDSU (2.24×), and UK garage (3.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.