Guitar Audience in United States

Guitar logo

Guitar has an estimated audience of 43,711,767 people in United States. 43.7% are female, 56.3% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Guitar fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Guitar audience skews more male with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical instrument

Demographics of Guitar fans

Demographic split for Guitar audience in United States
MetricValue
Female43.7%
Male56.3%
Average age37.0
Estimated audience size43,711,767

Audience persona

The typical Guitar fan in United States is more male, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Guitar in United States
RegionReachAffinity
California5,344,5501.11×
Texas4,296,3801.14×
Florida2,876,4790.97×
New York2,404,2250.98×
Pennsylvania1,536,4061.04×
Illinois1,465,9971.01×
North Carolina1,374,9081.05×
Ohio1,374,5151.02×
Georgia1,368,9241.02×
Michigan1,138,0271×
Tennessee1,059,5531.21×
Arizona1,050,5481.18×
New Jersey1,013,8000.91×
Virginia1,004,3640.94×
Washington957,6301.09×
Indiana927,5101.16×
Massachusetts787,5310.91×
Missouri784,3531.11×
Colorado694,9971.01×
Alabama690,4051.13×
Maryland668,0940.89×
Kentucky658,0081.2×
South Carolina643,8280.98×
Wisconsin606,0440.92×
Minnesota598,3760.96×
Oklahoma592,0461.22×
Louisiana557,5800.99×
Oregon555,4071.11×
Utah481,6511.23×
Arkansas424,0341.18×
Nevada421,9421×
Connecticut417,0730.95×
Mississippi378,9101.05×
Kansas363,9611.06×
Iowa350,8410.97×
New Mexico255,9331.17×
West Virginia247,3361.22×
Idaho225,0431.03×
Nebraska196,6260.9×
Hawaii179,6830.96×
New Hampshire152,8470.89×
Maine137,6690.88×
Rhode Island112,8640.81×
Montana104,2070.86×
Delaware85,9560.71×
South Dakota83,1800.82×
North Dakota82,3080.92×
Washington, District of Columbia79,7150.61×
Alaska76,5880.82×
Vermont65,4670.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guitar audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage28.5×Cars & Mobility
Income tax13.19×Business & Career
Houston Astros6.54×Sports
Honda HR-V19.5×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Livemusic3.7×Music & Radio
Scooby-Doo3.51×Movies & TV
Pre-school playgroup20.68×Kids & Family
Los Angeles Dodgers4.09×Sports
Hobby Lobby2.17×Home & Garden
Musical instrument2.28×Music & Radio
Best Buy1.89×Shopping
Aldi1.87×Shopping
Do it yourself (DIY)1.6×Home & Garden
Payment card8.17×Fashion & Accessoires
WhatsApp2.64×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guitar audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.34
SustainabilityBALANCE1.18
ExtroversionTHRILL1.14
Pet OwnershipJOY1.13
Early Adopter MentalityPOWER1.11
Risk AppetiteTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Guitar
CountryShare
United States22.7%
Japan5.9%
China5.0%

See Guitar audiences in other countries

More Musical instrument audiences in United States

Frequently asked questions

How many fans does Guitar have in United States?

Guitar has an estimated audience of 43,711,767 people in United States, concentrated in California and Texas.

What is the gender split and age of Guitar fans?

43.7% of Guitar fans are female, 56.3% are male, with an average age of 37.0 years.

Which brands do Guitar fans like most?

Guitar fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Guitar fans live in United States?

Guitar fans in United States are most concentrated in California (reach 5,344,550), Texas (reach 4,296,380), and Florida (reach 2,876,479). These three regions account for the largest share of the active audience.

What other brands do Guitar fans also like?

Beyond Guitar itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (28.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.