Rascasse Audience Intelligence

Guitar Audience in United States

A data profile of the people who buy, follow and care about Guitar in United States — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 43,711,767 people in United States.

#1among Musical instrument in United States#363among Topic in United States#31in Music & Radio

The average Guitar fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Musical instrument, Do it yourself (DIY), Scooby-Doo, with strongest over-indexing on Musical instrument (1.97× the country average).

Demographically, the Guitar audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guitar fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Musical instrument.

Category: Music & Radio · Type: Topic · Subtype: Musical instrument

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guitar profile in United States.

Audience size
43.7M
in United States
Gender
43.7%♀
56.3% male
Age
37.0
average years
Country rank
#503
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guitar fans

43.7% are female, 56.3% are male, average age 37.0.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Guitar audience in United States
MetricValue
Female43.7%
Male56.3%
Average age37.0
Estimated audience size43,711,767
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Guitar audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3916%
40-4917%
50+20%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Guitar audience comes from United States.

Worldwide audience distribution share by country for Guitar
CountryShare
United States22.7%
Japan5.9%
China5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guitar audience in United States is strongest.

Fig. 05

Top regions by affinity

Guitar fans by region: top regions in United States
#RegionReachAffinity×
01Utah~500K1.29×
02West Virginia~200K1.22×
03Oklahoma~600K1.21×
04Kentucky~700K1.19×
05Arkansas~400K1.18×
06New Mexico~300K1.18×
07Texas~4.5M1.15×
08Indiana~900K1.14×
09Arizona~1M1.12×
10Alabama~700K1.12×
11Tennessee~1M1.11×
12California~5.5M1.10×
13Missouri~800K1.08×
14Kansas~400K1.08×
15Mississippi~400K1.07×
16Oregon~500K1.06×
17North Carolina~1.5M1.05×
18Washington~900K1.04×
19Idaho~200K1.04×
20Pennsylvania~1.5M1.03×
21Georgia~1.5M1.03×
22South Carolina~700K1.02×
23Louisiana~600K1.01×
24Illinois~1.5M1.00×
25Nebraska~200K1.00×
26North Dakota~90K1.00×
27Ohio~1.5M0.99×
28Nevada~400K0.98×
29Hawaii~200K0.97×
30Michigan~1M0.96×
31Colorado~700K0.96×
32Minnesota~600K0.96×
33Virginia~1M0.95×
34Iowa~300K0.95×
35Connecticut~400K0.94×
36Alaska~90K0.93×
37New York~2M0.92×
38New Jersey~1M0.92×
39South Dakota~90K0.92×
40Montana~100K0.91×
41Wisconsin~600K0.90×
42Florida~2.5M0.89×
43Massachusetts~800K0.89×
44Maryland~700K0.89×
45New Hampshire~200K0.89×
46Vermont~70K0.89×
47Maine~100K0.88×
48Rhode Island~100K0.83×
49Delaware~100K0.79×
50Washington, District of Columbia~80K0.58×
Fig. 06

Affinity by region

Affinity by region — Guitar, United States
0.58×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guitar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guitar audience
#·InterestCategoryAffinity×
01City BankBusiness & Career2.84×
02Scooby-DooMovies & TV2.35×
03ViolinMusic & Radio2.27×
04PianoMusic & Radio2.17×
05LipstickBeauty & Wellness2.14×
06EyebrowBeauty & Wellness2.13×
07Musical instrumentMusic & Radio1.97×
08Millie Bobby BrownMovies & TV1.97×
09Electric guitarMusic & Radio1.86×
10Real propertyHome & Garden1.75×
11Anime conventionLiterature1.74×
12High schoolBusiness & Career1.70×
13Bass guitarMusic & Radio1.65×
14Dog walkingPets & Animals1.64×
15ReggaetonMusic & Radio1.59×
16MangaLiterature1.58×
17TicketmasterTravel & Leisure1.55×
18Do it yourself (DIY)Home & Garden1.53×
19Mobile gameGames1.53×
20Vintage clothingFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guitar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guitar audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.41×
Risk AppetiteTHRILL1.24×
Early Adopter MentalityPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guitar audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.76×
Quality AwarenessPREMIUM0.76×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guitar have in United States?

Guitar has an estimated audience of 43,711,767 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Guitar fans?

43.7% of Guitar fans are female, 56.3% are male, with an average age of 37.0 years.

03

Which brands do Guitar fans like most?

Guitar fans show strongest brand affinity for Musical instrument (1.97×), Do it yourself (DIY) (1.53×), and Scooby-Doo (2.35×) over the country average.

04

Where do Guitar fans live in United States?

Guitar fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~4.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Guitar fans also like?

Beyond Guitar itself, the audience over-indexes on Do it yourself (DIY) (1.53×), Scooby-Doo (2.35×), Piano (2.17×), and Electric guitar (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical instrument audiences in United States

See Guitar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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