Guitar Audience in Canada
Guitar has an estimated audience of 4,805,448 people in Canada. 43.6% are female, 56.4% are male, average age 38.0. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Golf Channel, Stranger Things, Contemporary art, Millie Bobby Brown, Etsy.
The average Guitar fan in Canada is 38.0 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Golf Channel, Stranger Things, Contemporary art, with strongest over-indexing on Golf Channel (1.87× the country average). Demographically, the Guitar audience skews more male with an average age of 38.0, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical instrument
Demographics of Guitar fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 38.0 |
| Estimated audience size | 4,805,448 |
Audience persona
The typical Guitar fan in Canada is more male, around 38.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Golf Channel.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,487,302 | 1.24× |
| British Columbia | 806,404 | 1.12× |
| Alberta | 692,164 | 1.17× |
| Quebec | 620,983 | 0.54× |
| Manitoba | 214,020 | 1.19× |
| Saskatchewan | 171,362 | 1.13× |
| Nova Scotia | 137,562 | 0.96× |
| New Brunswick | 114,040 | 1.03× |
| Newfoundland and Labrador | 67,396 | 0.92× |
| Prince Edward Island | 19,043 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Golf Channel | 1.87× | Sports |
| Stranger Things | 1.59× | Movies & TV |
| Contemporary art | 1.66× | Arts & Culture |
| Millie Bobby Brown | 1.87× | Movies & TV |
| Etsy | 1.59× | Fashion & Accessoires |
| Pokémon | 1.56× | Games |
| Vintage clothing | 1.54× | Fashion & Accessoires |
| Art exhibition | 1.62× | Arts & Culture |
| JD Sports | 2.13× | Shopping |
| New York Yankees | 1.7× | Sports |
| Keanu Reeves | 1.75× | Movies & TV |
| One Piece | 1.51× | Movies & TV |
| Leonardo DiCaprio | 1.66× | Movies & TV |
| Paul McCartney | 2.19× | Music & Radio |
| Gothic fashion | 1.99× | Fashion & Accessoires |
| Metallica | 2.51× | Music & Radio |
| Britpop | 2.06× | Music & Radio |
| Princess Polly | 2.33× | Fashion & Accessoires |
| David Bowie | 2.27× | Music & Radio |
| Street dance | 1.85× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.24 |
| Mindfulness | BALANCE | 1.19 |
| Extroversion | THRILL | 1.19 |
| Early Adopter Mentality | POWER | 1.16 |
| Individualism | JOY | 1.1 |
| Sustainability | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
See Guitar audiences in other countries
More Musical instrument audiences in Canada
- Bass guitar (3,651,728)
- Piano (3,153,175)
- Violin (1,983,713)
- Cello (1,132,746)
- Clarinet (1,069,299)
Frequently asked questions
How many fans does Guitar have in Canada?
Guitar has an estimated audience of 4,805,448 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Guitar fans?
43.6% of Guitar fans are female, 56.4% are male, with an average age of 38.0 years.
Which brands do Guitar fans like most?
Guitar fans show strongest brand affinity for Golf Channel (1.87×), Stranger Things (1.59×), and Contemporary art (1.66×) over the country average.
Where do Guitar fans live in Canada?
Guitar fans in Canada are most concentrated in Ontario (reach 2,487,302), British Columbia (reach 806,404), and Alberta (reach 692,164). These three regions account for the largest share of the active audience.
What other brands do Guitar fans also like?
Beyond Guitar itself, the audience over-indexes on Stranger Things (1.59×), Contemporary art (1.66×), Millie Bobby Brown (1.87×), and Etsy (1.59×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.