A data profile of the people who buy, follow and care about Guitar in Canada — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 4,805,448 people in Canada.
The average Guitar fan in Canada is 38.0 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Golf Channel, Stranger Things, Contemporary art, with strongest over-indexing on Golf Channel (1.87× the country average).
Demographically, the Guitar audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Guitar fan in Canada is more male, around 38.0 years old, with strong Mindfulness tendencies and a notable affinity for Golf Channel.
The key figures that characterise the Guitar profile in Canada.
43.6% are female, 56.4% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 38.0 |
| Estimated audience size | 4,805,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Guitar audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
Where the Guitar audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.24× | |
| 02 | Manitoba | ~200K | 1.19× | |
| 03 | Alberta | ~700K | 1.17× | |
| 04 | Saskatchewan | ~200K | 1.13× | |
| 05 | British Columbia | ~800K | 1.12× | |
| 06 | New Brunswick | ~100K | 1.03× | |
| 07 | Nova Scotia | ~100K | 0.96× | |
| 08 | Newfoundland and Labrador | ~70K | 0.92× | |
| 09 | Prince Edward Island | ~20K | 0.81× | |
| 10 | Quebec | ~600K | 0.54× |
The strongest cross-interests of the Guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Metallica | Music & Radio | 2.51× | ||
| 02 | Princess Polly | Fashion & Accessoires | 2.33× | ||
| 03 | David Bowie | Music & Radio | 2.27× | ||
| 04 | Paul McCartney | Music & Radio | 2.19× | ||
| 05 | JD Sports | Shopping | 2.13× | ||
| 06 | Britpop | Music & Radio | 2.06× | ||
| 07 | Gothic fashion | Fashion & Accessoires | 1.99× | ||
| 08 | Golf Channel | Sports | 1.87× | ||
| 09 | Millie Bobby Brown | Movies & TV | 1.87× | ||
| 10 | Street dance | Sports | 1.85× | ||
| 11 | Keanu Reeves | Movies & TV | 1.75× | ||
| 12 | New York Yankees | Sports | 1.70× | ||
| 13 | Contemporary art | Arts & Culture | 1.66× | ||
| 14 | Leonardo DiCaprio | Movies & TV | 1.66× | ||
| 15 | Art exhibition | Arts & Culture | 1.62× | ||
| 16 | Stranger Things | Movies & TV | 1.59× | ||
| 17 | Etsy | Fashion & Accessoires | 1.59× | ||
| 18 | Pokémon | Games | 1.56× | ||
| 19 | Vintage clothing | Fashion & Accessoires | 1.54× | ||
| 20 | One Piece | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.19× | |
| Extroversion | THRILL | 1.19× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Travelling | THRILL | 0.85× |
Guitar has an estimated audience of 4,805,448 people in Canada, concentrated in Ontario and British Columbia.
43.6% of Guitar fans are female, 56.4% are male, with an average age of 38.0 years.
Guitar fans show strongest brand affinity for Golf Channel (1.87×), Stranger Things (1.59×), and Contemporary art (1.66×) over the country average.
Guitar fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~800K), and Alberta (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Guitar itself, the audience over-indexes on Stranger Things (1.59×), Contemporary art (1.66×), Millie Bobby Brown (1.87×), and Etsy (1.59×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.