Guitar Audience in Germany
Guitar has an estimated audience of 6,137,478 people in Germany. 48.8% are female, 51.2% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, Dailymotion, German television comedy, Winona Ryder.
The average Guitar fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, Dailymotion, with strongest over-indexing on Satire (6.57× the country average). Demographically, the Guitar audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical instrument
Demographics of Guitar fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 37.3 |
| Estimated audience size | 6,137,478 |
Audience persona
The typical Guitar fan in Germany is balanced, around 37.3 years old, with strong Sports Activity tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,388,687 | 1.03× |
| Bayern | 1,073,820 | 1.09× |
| Baden-Württemberg | 926,495 | 1.11× |
| Niedersachsen | 608,865 | 1.02× |
| Hessen | 441,919 | 0.94× |
| Sachsen | 338,825 | 1.13× |
| Rheinland-Pfalz | 326,998 | 1.06× |
| Berlin | 238,715 | 0.87× |
| Schleswig-Holstein | 208,598 | 0.95× |
| Brandenburg | 201,287 | 1.06× |
| Thüringen | 169,411 | 1.08× |
| Sachsen-Anhalt | 148,502 | 0.93× |
| Hamburg | 119,726 | 0.86× |
| Mecklenburg-Vorpommern | 110,223 | 0.94× |
| Saarland | 79,345 | 1.05× |
| Bremen | 45,573 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.57× | Literature |
| Tagesschau | 2.35× | Movies & TV |
| Dailymotion | 8.05× | Movies & TV |
| German television comedy | 6.04× | Movies & TV |
| Winona Ryder | 5.76× | Movies & TV |
| Linkin Park | 6.47× | Music & Radio |
| Pets | 1.75× | Pets & Animals |
| Fachhochschule | 7× | Business & Career |
| Livemusic | 3.06× | Music & Radio |
| Casino | 5.06× | Games |
| Smallville | 8.26× | Movies & TV |
| Spiegel Online | 1.84× | News |
| ICloud | 4.17× | Technology & Electronics |
| Automobiles | 1.69× | Cars & Mobility |
| Adriano Celentano | 10.62× | Music & Radio |
| Western Union | 3.28× | Business & Career |
| Headphones | 4.05× | Technology & Electronics |
| House music | 2.12× | Music & Radio |
| Real property | 3.35× | Home & Garden |
| Singer-songwriter | 2.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.38 |
| Sustainability | BALANCE | 1.28 |
| Pet Ownership | JOY | 1.28 |
| DIY Mentality | THRILL | 1.16 |
| Mindfulness | BALANCE | 1.14 |
| Early Adopter Mentality | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
See Guitar audiences in other countries
More Musical instrument audiences in Germany
- Piano (4,216,633)
- Bass guitar (4,137,037)
- Violin (2,673,623)
- Cello (1,747,273)
- Saxophone (1,436,314)
Frequently asked questions
How many fans does Guitar have in Germany?
Guitar has an estimated audience of 6,137,478 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Guitar fans?
48.8% of Guitar fans are female, 51.2% are male, with an average age of 37.3 years.
Which brands do Guitar fans like most?
Guitar fans show strongest brand affinity for Satire (6.57×), Tagesschau (2.35×), and Dailymotion (8.05×) over the country average.
Where do Guitar fans live in Germany?
Guitar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,388,687), Bayern (reach 1,073,820), and Baden-Württemberg (reach 926,495). These three regions account for the largest share of the active audience.
What other brands do Guitar fans also like?
Beyond Guitar itself, the audience over-indexes on Tagesschau (2.35×), Dailymotion (8.05×), German television comedy (6.04×), and Winona Ryder (5.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.