Guitar Audience in Germany
Guitar has an estimated audience of 6,137,478 people in Germany. 48.8% are female, 51.2% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Preacher (comics), Unique Gifts, Birthday Gifts, KLIX (AM).
The average Guitar fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Preacher (comics), Unique Gifts, with strongest over-indexing on Dog breed (1.87× the country average). Demographically, the Guitar audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical instrument
Demographics of Guitar fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 37.3 |
| Estimated audience size | 6,137,478 |
Audience persona
The typical Guitar fan in Germany is balanced, around 37.3 years old, with strong Sports Activity tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,388,687 | 1.03× |
| Bayern | 1,073,820 | 1.09× |
| Baden-Württemberg | 926,495 | 1.11× |
| Niedersachsen | 608,865 | 1.02× |
| Hessen | 441,919 | 0.94× |
| Sachsen | 338,825 | 1.13× |
| Rheinland-Pfalz | 326,998 | 1.06× |
| Berlin | 238,715 | 0.87× |
| Schleswig-Holstein | 208,598 | 0.95× |
| Brandenburg | 201,287 | 1.06× |
| Thüringen | 169,411 | 1.08× |
| Sachsen-Anhalt | 148,502 | 0.93× |
| Hamburg | 119,726 | 0.86× |
| Mecklenburg-Vorpommern | 110,223 | 0.94× |
| Saarland | 79,345 | 1.05× |
| Bremen | 45,573 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.87× | Pets & Animals |
| Preacher (comics) | 12.31× | Literature |
| Unique Gifts | 1.76× | Shopping |
| Birthday Gifts | 1.66× | Kids & Family |
| KLIX (AM) | 1.97× | Music & Radio |
| Corona (band) | 1.87× | Music & Radio |
| Hauptschule | 5.76× | Kids & Family |
| Scratching post | 4.11× | Pets & Animals |
| Grinch | 1.56× | Movies & TV |
| Euphonium | 6.76× | Music & Radio |
| Jason Clarke (actor) | 2.65× | Movies & TV |
| Ireen Sheer | 1.55× | Music & Radio |
| Italian Riviera | 1.69× | Travel & Leisure |
| Hà Tĩnh | 6.87× | Travel & Leisure |
| Esra Erol | 2.89× | Movies & TV |
| Molly Hatchet | 6.6× | Music & Radio |
| Pulse of Europe | 5.28× | Politics & Society |
| Oktay Kaynarca | 3.17× | Movies & TV |
| Glashütte | 1.83× | Travel & Leisure |
| Final Fantasy XIII (13) | 7.45× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.38 |
| Sustainability | BALANCE | 1.28 |
| Pet Ownership | JOY | 1.28 |
| DIY Mentality | THRILL | 1.16 |
| Mindfulness | BALANCE | 1.14 |
| Early Adopter Mentality | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
See Guitar audiences in other countries
More Musical instrument audiences in Germany
- Piano (4,216,633)
- Bass guitar (4,137,037)
- Violin (2,673,623)
- Cello (1,747,273)
- Saxophone (1,436,314)
Frequently asked questions
How many fans does Guitar have in Germany?
Guitar has an estimated audience of 6,137,478 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Guitar fans?
48.8% of Guitar fans are female, 51.2% are male, with an average age of 37.3 years.
Which brands do Guitar fans like most?
Guitar fans show strongest brand affinity for Dog breed (1.87×), Preacher (comics) (12.31×), and Unique Gifts (1.76×) over the country average.
Where do Guitar fans live in Germany?
Guitar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,388,687), Bayern (reach 1,073,820), and Baden-Württemberg (reach 926,495). These three regions account for the largest share of the active audience.
What other brands do Guitar fans also like?
Beyond Guitar itself, the audience over-indexes on Preacher (comics) (12.31×), Unique Gifts (1.76×), Birthday Gifts (1.66×), and KLIX (AM) (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.