A data profile of the people who buy, follow and care about Guitar in India — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 4,468,704 people in India.
Guitar has an estimated audience of 4,468,704 people in India. 25.7% are female, 74.3% are male, average age 32.0. Top brand affinities: Musical instrument, Superman, Piano, Minivans, Volunteering.
Top brand affinities include Musical instrument, Superman, Piano, with strongest over-indexing on Musical instrument (3.97× the country average).
Demographically, the Guitar audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Extroversion, Pet Ownership.
The typical Guitar fan in India is more male, around 32.0 years old, with strong Extroversion tendencies and a notable affinity for Musical instrument.
The key figures that characterise the Guitar profile in India.
25.7% are female, 74.3% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 32.0 |
| Estimated audience size | 4,468,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Guitar audience comes from India.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
The strongest cross-interests of the Guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cello | Music & Radio | 4.91× | ||
| 02 | Piano | Music & Radio | 4.68× | ||
| 03 | Electric guitar | Music & Radio | 4.53× | ||
| 04 | Violin | Music & Radio | 4.41× | ||
| 05 | Minivans | Cars & Mobility | 4.27× | ||
| 06 | Musical instrument | Music & Radio | 3.97× | ||
| 07 | Reptiles | Pets & Animals | 2.59× | ||
| 08 | Volunteering | Politics & Society | 2.47× | ||
| 09 | Drawing | Home & Garden | 2.27× | ||
| 10 | Manga | Literature | 1.89× | ||
| 11 | True Detective | Movies & TV | 1.88× | ||
| 12 | Cruises | Travel & Leisure | 1.75× | ||
| 13 | Comics | Literature | 1.70× | ||
| 14 | Real property | Home & Garden | 1.69× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.64× | ||
| 16 | Art exhibition | Arts & Culture | 1.63× | ||
| 17 | Casino games | Games | 1.55× | ||
| 18 | Sunglasses | Fashion & Accessoires | 1.55× | ||
| 19 | Superman | Movies & TV | 1.53× | ||
| 20 | Stranger Things | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.46× | |
| Pet Ownership | JOY | 1.34× | |
| Early Adopter Mentality | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.50× | |
| Creativity | OPEN | 0.62× | |
| Tradition | CONSERVATISM | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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