A data profile of the people who buy, follow and care about Guitar in Finland — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 566,234 people in Finland.
Guitar has an estimated audience of 566,234 people in Finland. 48.0% are female, 52.0% are male, average age 42.2. Top brand affinities: Finnair, Tattoos, WhatsApp, Dogs, Happiness.
Top brand affinities include Finnair, Tattoos, WhatsApp, with strongest over-indexing on Finnair (1.55× the country average).
Demographically, the Guitar audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Guitar fan in Finland is balanced, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Finnair.
The key figures that characterise the Guitar profile in Finland.
48.0% are female, 52.0% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 42.2 |
| Estimated audience size | 566,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Guitar audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
The strongest cross-interests of the Guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thomann | Shopping | 2.70× | ||
| 02 | Piano | Music & Radio | 2.67× | ||
| 03 | Tattoos | Fashion & Accessoires | 2.61× | ||
| 04 | Musical theatre | Movies & TV | 2.39× | ||
| 05 | Fiction books | Literature | 2.09× | ||
| 06 | Charity and causes | Business & Career | 2.06× | ||
| 07 | Instant messaging | Internet & Social Media | 2.05× | ||
| 08 | Cruises | Travel & Leisure | 1.84× | ||
| 09 | Twitch | Games | 1.82× | ||
| 10 | Bars | Travel & Leisure | 1.76× | ||
| 11 | Online games | Games | 1.76× | ||
| 12 | Valtteri Bottas | Sports | 1.72× | ||
| 13 | Hair products | Beauty & Wellness | 1.68× | ||
| 14 | Internet & Social Media | 1.67× | |||
| 15 | Dogs | Pets & Animals | 1.67× | ||
| 16 | Wikipedia | Internet & Social Media | 1.64× | ||
| 17 | Meat | Food & Beverages | 1.59× | ||
| 18 | Happiness | Health | 1.58× | ||
| 19 | Spas | Beauty & Wellness | 1.57× | ||
| 20 | Finnair | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.98× | |
| Community Orientation | OPEN | 1.52× | |
| Tradition | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.79× | |
| Quality Awareness | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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