A data profile of the people who buy, follow and care about Guitar in Portugal — modelled from more than twelve digital signal sources. Guitar has an estimated audience of 1,508,900 people in Portugal.
The average Guitar fan in Portugal is 44.8 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Romance novels, Blues music, with strongest over-indexing on WhatsApp (1.61× the country average).
Demographically, the Guitar audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Guitar fan in Portugal is balanced, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Guitar profile in Portugal.
48.2% are female, 51.8% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 44.8 |
| Estimated audience size | 1,508,900 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Guitar audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 5.9% |
| China | 5.0% |
Where the Guitar audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~700K | 1.58× | |
| 02 | Faro District | ~100K | 1.28× | |
| 03 | Setúbal District | ~200K | 1.26× | |
| 04 | Porto District | ~400K | 1.22× | |
| 05 | Santarém District | ~90K | 1.22× | |
| 06 | Leiria District | ~90K | 1.14× | |
| 07 | Madeira | ~50K | 1.14× | |
| 08 | Coimbra District | ~80K | 1.08× | |
| 09 | Braga District | ~100K | 0.99× | |
| 10 | Aveiro District | ~100K | 0.99× | |
| 11 | Azores | ~40K | 0.98× | |
| 12 | Beja District | ~20K | 0.98× | |
| 13 | Bragança District | ~20K | 0.97× | |
| 14 | Castelo Branco District | ~30K | 0.96× | |
| 15 | Guarda District | ~20K | 0.96× | |
| 16 | Portalegre District | ~20K | 0.96× | |
| 17 | Viseu District | ~50K | 0.95× | |
| 18 | Vila Real District | ~30K | 0.95× | |
| 19 | Évora District | ~30K | 0.95× | |
| 20 | Viana do Castelo District | ~40K | 0.94× |
The strongest cross-interests of the Guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massively multiplayer online games | Games | 2.98× | ||
| 02 | Romance novels | Literature | 2.71× | ||
| 03 | Online poker | Games | 2.55× | ||
| 04 | Piano | Music & Radio | 2.54× | ||
| 05 | Casino games | Games | 2.52× | ||
| 06 | Non-fiction books | Literature | 2.43× | ||
| 07 | First-person shooter games | Games | 2.09× | ||
| 08 | Blues music | Music & Radio | 2.05× | ||
| 09 | Online games | Games | 2.02× | ||
| 10 | Musical theatre | Movies & TV | 1.91× | ||
| 11 | Fast food restaurants | Food & Beverages | 1.87× | ||
| 12 | Gambling | Games | 1.80× | ||
| 13 | Volunteering | Politics & Society | 1.74× | ||
| 14 | Charity and causes | Business & Career | 1.72× | ||
| 15 | Electronic music | Music & Radio | 1.69× | ||
| 16 | Internet & Social Media | 1.61× | |||
| 17 | Sunglasses | Fashion & Accessoires | 1.61× | ||
| 18 | Dogs | Pets & Animals | 1.57× | ||
| 19 | BP | Cars & Mobility | 1.54× | ||
| 20 | Distilled beverage | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.49× | |
| Pet Ownership | JOY | 1.28× | |
| Early Adopter Mentality | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Tradition | CONSERVATISM | 0.83× | |
| Creativity | OPEN | 0.86× |
Guitar has an estimated audience of 1,508,900 people in Portugal, concentrated in Lisbon District and Porto District.
48.2% of Guitar fans are female, 51.8% are male, with an average age of 44.8 years.
Guitar fans show strongest brand affinity for WhatsApp (1.61×), Romance novels (2.71×), and Blues music (2.05×) over the country average.
Guitar fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Guitar itself, the audience over-indexes on Romance novels (2.71×), Blues music (2.05×), Electronic music (1.69×), and Dogs (1.57×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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