A data profile of the people who buy, follow and care about Sunglasses in Portugal — modelled from more than twelve digital signal sources. Sunglasses has an estimated audience of 2,376,612 people in Portugal.
The average Sunglasses fan in Portugal is 46.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include IKEA, Shoes, Fragrances, with strongest over-indexing on IKEA (1.58× the country average).
Demographically, the Sunglasses audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sunglasses fan in Portugal is more female, around 46.2 years old, with strong Creativity tendencies and a notable affinity for IKEA.
The key figures that characterise the Sunglasses profile in Portugal.
64.8% are female, 35.2% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 46.2 |
| Estimated audience size | 2,376,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Sunglasses audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.5% |
Where the Sunglasses audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1.5M | 2.20× | |
| 02 | Faro District | ~300K | 1.83× | |
| 03 | Madeira | ~100K | 1.73× | |
| 04 | Porto District | ~800K | 1.53× | |
| 05 | Santarém District | ~200K | 1.53× | |
| 06 | Setúbal District | ~300K | 1.11× | |
| 07 | Braga District | ~200K | 1.09× | |
| 08 | Azores | ~60K | 0.98× | |
| 09 | Leiria District | ~100K | 0.96× | |
| 10 | Coimbra District | ~100K | 0.95× | |
| 11 | Bragança District | ~30K | 0.95× | |
| 12 | Portalegre District | ~20K | 0.95× | |
| 13 | Beja District | ~40K | 0.94× | |
| 14 | Guarda District | ~30K | 0.94× | |
| 15 | Viana do Castelo District | ~60K | 0.93× | |
| 16 | Vila Real District | ~40K | 0.93× | |
| 17 | Évora District | ~40K | 0.93× | |
| 18 | Castelo Branco District | ~40K | 0.92× | |
| 19 | Viseu District | ~70K | 0.90× | |
| 20 | Aveiro District | ~200K | 0.88× |
The strongest cross-interests of the Sunglasses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handbags | Fashion & Accessoires | 2.06× | ||
| 02 | Blouse | Fashion & Accessoires | 2.04× | ||
| 03 | Children's clothing | Fashion & Accessoires | 1.92× | ||
| 04 | Skirt | Fashion & Accessoires | 1.91× | ||
| 05 | Fragrances | Beauty & Wellness | 1.89× | ||
| 06 | Dresses | Fashion & Accessoires | 1.89× | ||
| 07 | Tattoos | Fashion & Accessoires | 1.84× | ||
| 08 | Coupons | Shopping | 1.82× | ||
| 09 | Parfois (fashion accessories) | Fashion & Accessoires | 1.79× | ||
| 10 | Men's clothing | Fashion & Accessoires | 1.78× | ||
| 11 | Discount stores | Shopping | 1.77× | ||
| 12 | Veganism | Food & Beverages | 1.67× | ||
| 13 | Hair products | Beauty & Wellness | 1.65× | ||
| 14 | Fashion design | Business & Career | 1.64× | ||
| 15 | Shoes | Fashion & Accessoires | 1.60× | ||
| 16 | IKEA | Home & Garden | 1.58× | ||
| 17 | Footwear | Fashion & Accessoires | 1.57× | ||
| 18 | Beaches | Travel & Leisure | 1.56× | ||
| 19 | Toys | Games | 1.56× | ||
| 20 | Cats | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.55× | |
| Extroversion | THRILL | 1.51× | |
| Pet Ownership | JOY | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.89× | |
| Risk Appetite | THRILL | 0.90× | |
| Career Orientation | POWER | 0.95× |
Sunglasses has an estimated audience of 2,376,612 people in Portugal, concentrated in Lisbon District and Porto District.
64.8% of Sunglasses fans are female, 35.2% are male, with an average age of 46.2 years.
Sunglasses fans show strongest brand affinity for IKEA (1.58×), Shoes (1.6×), and Fragrances (1.89×) over the country average.
Sunglasses fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~800K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sunglasses itself, the audience over-indexes on Shoes (1.6×), Fragrances (1.89×), Dresses (1.89×), and Discount stores (1.77×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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