A data profile of the people who buy, follow and care about Hair products in Portugal — modelled from more than twelve digital signal sources. Hair products has an estimated audience of 3,436,785 people in Portugal.
The average Hair products fan in Portugal is 46.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
The key figures that characterise the Hair products profile in Portugal.
69.0% are female, 31.0% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 46.0 |
| Estimated audience size | 3,436,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Hair products audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.7% |
| Japan | 4.9% |
| United Kingdom | 4.6% |
Where the Hair products audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~40K | 1.12× | |
| 02 | Guarda District | ~50K | 1.09× | |
| 03 | Beja District | ~60K | 1.07× | |
| 04 | Vila Real District | ~70K | 1.05× | |
| 05 | Évora District | ~60K | 1.04× | |
| 06 | Castelo Branco District | ~70K | 1.03× | |
| 07 | Azores | ~100K | 1.00× | |
| 08 | Viana do Castelo District | ~90K | 1.00× | |
| 09 | Viseu District | ~100K | 0.99× | |
| 10 | Madeira | ~100K | 0.98× | |
| 11 | Faro District | ~200K | 0.96× | |
| 12 | Coimbra District | ~200K | 0.96× | |
| 13 | Leiria District | ~200K | 0.95× | |
| 14 | Aveiro District | ~200K | 0.94× | |
| 15 | Braga District | ~300K | 0.92× | |
| 16 | Setúbal District | ~300K | 0.91× | |
| 17 | Lisbon District | ~900K | 0.85× | |
| 18 | Porto District | ~600K | 0.82× | |
| 19 | Santarém District | ~100K | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Hair products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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