A data profile of the people who buy, follow and care about Hair coloring in Portugal — modelled from more than twelve digital signal sources. Hair coloring has an estimated audience of 1,511,044 people in Portugal.
The average Hair coloring fan in Portugal is 42.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
The key figures that characterise the Hair coloring profile in Portugal.
80.0% are female, 20.0% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 42.2 |
| Estimated audience size | 1,511,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Hair coloring audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 11.3% |
| China | 6.6% |
Where the Hair coloring audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~500K | 1.15× | |
| 02 | Bragança District | ~20K | 1.08× | |
| 03 | Portalegre District | ~20K | 1.07× | |
| 04 | Beja District | ~30K | 1.06× | |
| 05 | Guarda District | ~20K | 1.06× | |
| 06 | Vila Real District | ~30K | 1.02× | |
| 07 | Évora District | ~30K | 1.02× | |
| 08 | Castelo Branco District | ~30K | 1.01× | |
| 09 | Setúbal District | ~200K | 0.99× | |
| 10 | Faro District | ~100K | 0.99× | |
| 11 | Azores | ~40K | 0.98× | |
| 12 | Viana do Castelo District | ~40K | 0.98× | |
| 13 | Viseu District | ~50K | 0.97× | |
| 14 | Madeira | ~40K | 0.96× | |
| 15 | Leiria District | ~80K | 0.95× | |
| 16 | Coimbra District | ~70K | 0.95× | |
| 17 | Aveiro District | ~100K | 0.93× | |
| 18 | Braga District | ~100K | 0.91× | |
| 19 | Porto District | ~300K | 0.90× | |
| 20 | Santarém District | ~60K | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Hair coloring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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