Rascasse Audience Intelligence

Beauty & Wellness audiences in Portugal

The strongest Beauty & Wellness audiences in Portugal, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Beauty & Wellness audiences ranked 21categories in Portugal 2026data year
Section 01

Top Beauty & Wellness audiences

The strongest Beauty & Wellness audiences in Portugal, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Beauty & Wellness in Portugal — full ranking

  1. Beauty6.2M
  2. Cosmetics4.9M
  3. Spas3.5M
  4. Hair products3.4M
  5. Fragrances3.3M
  6. Beauty salons3.3M
  7. Skin2.5M
  8. Skin care2.2M
  9. Hairstyle2.1M
  10. Hair care1.8M
  11. Eyebrow1.5M
  12. Hair coloring1.5M
  13. Shampoo1.4M
  14. Hair removal1.4M
  15. Anti-aging cream1.3M
  16. Hair conditioner1.3M
  17. Natural skin care1.3M
  18. Nail polish1.3M
  19. Hygiene1.3M
  20. Manicure1.3M
  21. Pedicure1.2M
  22. Laser1.2M
  23. Smile1.2M
  24. Nail art1.1M
  25. Manicure & Pedicure1.1M
  26. Lipstick1.1M
  27. Facial1.1M
  28. Waxing1M
  29. Hair dryer984K
  30. Health And Beauty983K
  31. Keratin976K
  32. Odor962K
  33. Long hair950K
  34. Lip945K
  35. Permanent makeup943K
  36. Artificial nails919K
  37. Hair straightening917K
  38. Nail salon891K
  39. Hair iron889K
  40. Ageing881K
  41. Cosmetology879K
  42. Rituals869K
  43. Wig851K
  44. Eyelash842K
  45. Beauty & Fashion841K
  46. Makeup Tutorials829K
  47. Hairbrush823K
  48. L'Oréal823K
  49. Hair follicle816K
  50. Eyelash extensions804K
Section 02

Other categories in Portugal