A data profile of the people who buy, follow and care about Anti-aging cream in Portugal — modelled from more than twelve digital signal sources. Anti-aging cream has an estimated audience of 1,332,880 people in Portugal.
Anti-aging cream has an estimated audience of 1,332,880 people in Portugal. 84.6% are female, 15.4% are male, average age 47.4. Top brand affinities: Stradivarius, Panties, Brassiere, Zara Kids, BB cream.
Top brand affinities include Stradivarius, Panties, Brassiere, with strongest over-indexing on Stradivarius (5.35× the country average).
Demographically, the Anti-aging cream audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
The typical Anti-aging cream fan in Portugal is more female, around 47.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Stradivarius.
The key figures that characterise the Anti-aging cream profile in Portugal.
84.6% are female, 15.4% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 84.6% |
| Male | 15.4% |
| Average age | 47.4 |
| Estimated audience size | 1,332,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 39% |
of the worldwide Anti-aging cream audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 9.5% |
| China | 6.6% |
The strongest cross-interests of the Anti-aging cream audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BB cream | Beauty & Wellness | 10.00× | ||
| 02 | Slip-on shoe | Fashion & Accessoires | 10.00× | ||
| 03 | Zara Kids | Fashion & Accessoires | 9.75× | ||
| 04 | Cross-stitch | Home & Garden | 8.79× | ||
| 05 | Panties | Fashion & Accessoires | 7.23× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 6.88× | ||
| 07 | Brassiere | Food & Beverages | 6.78× | ||
| 08 | Facial | Beauty & Wellness | 6.09× | ||
| 09 | Dermatology | Beauty & Wellness | 5.95× | ||
| 10 | Foundation (cosmetics) | Beauty & Wellness | 5.76× | ||
| 11 | Natural skin care | Beauty & Wellness | 5.45× | ||
| 12 | Stradivarius | Shopping | 5.35× | ||
| 13 | Lip gloss | Beauty & Wellness | 5.20× | ||
| 14 | Lace | Fashion & Accessoires | 5.08× | ||
| 15 | High-heeled footwear | Fashion & Accessoires | 4.48× | ||
| 16 | Oysho | Fashion & Accessoires | 4.09× | ||
| 17 | Bershka | Shopping | 3.82× | ||
| 18 | Mango | Shopping | 3.71× | ||
| 19 | Parfois (fashion accessories) | Fashion & Accessoires | 3.46× | ||
| 20 | IKEA | Home & Garden | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.86× | |
| Extroversion | THRILL | 1.84× | |
| Design Affinity | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Need for Security | CONSERVATISM | 0.61× | |
| Risk Appetite | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Anti-aging cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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